Mauricio Rodriguez Fluchaire

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Lead Generation Specialist – Real Estate

Dec 2020 - Current (5 years 7 months)

• Management of Meta Ads and Google Ads campaigns for lead generation in luxury and pre-sale real estate projects, with active budgets and ongoing optimization. • Active portfolio of ~25 developments across 4 developers in Bosque Real (Estado de México) and the Tulum/Yucatán region, with prices ranging from $200K to $3M USD. • Average lead generation of 32 leads/month in 2025, scaling to 52 leads/month in 2026, with cost per lead between USD $8 and $14. • Design of audience strategies, ad copy, and visual identity for pre-sale campaigns targeting investors in Mexico City. • Full Meta Business Manager setup: assets, pixels, instant forms, and campaign structures built from scratch. • Effectively managed CRM integrations within lead generatio

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Sales Administration Coordinator

Grupo Bosque Real (Real Estate Developer)

Jun 2016 - Nov 2020 (4 years 6 months)

• Administration of the corporate CRM for lead tracking, pipeline management, and closings across up to 11 simultaneous developments (apartments, land, and houses). • Operational supervision of a 10-person sales team and direct management of 2 administrative staff. • Portfolio grew from 3 developments in 2016 to 11 by 2020, adding 8 new projects during tenure, with prices between $150K and $1M USD. • Coordination of sales closings with multiple stakeholders: clients, mortgage institutions, notaries, and the commercial team. • Design of commercial performance reports for senior management, including conversion analysis by development and by salesperson. • Collaboration with the marketing team on strategic plans for the group's developments.

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Key Account Manager

Agroforestal Nahuelbuta

Aug 2013 - Mar 2016 (2 years 8 months)

• Management of the group's primary account: Cencosud (Easy Chile), covering commercial negotiation, follow-up, and channel development. • Led the launch of a new product line (doors) from zero to full presence across all Easy Chile stores within the first few months, managing the sales process, point-of-sale execution, and launch campaign. • Sustained sales growth of ~10% per year throughout the entire tenure. • Design of marketing and sales plans for brand positioning and new distribution channel development. • Utilized an email marketing platform to maintain ongoing communication with retail chain buyers and store managers, ensuring timely and relevant outreach. This involved sending product updates, promotions, and account-specific info

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Commercial Executive – Mortgage Loans

Calidad Pronot

Feb 2011 - May 2013 (2 years 4 months)

• Consistently exceeded sales targets through structured prospecting and follow-up strategies. • Coordination with internal teams to ensure efficient closing processes and client satisfaction. • Performance reporting to identify operational improvement opportunities. • Cross-functional work with marketing, production and logistics to ensure execution and customer satisfaction.

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Purchasing Manager

INSTITUTO MEXICANO DEL SEGURO SOCIAL (IMSS)

Jan 2010 - Feb 2011 (1 year 2 months)

• Coordination of national tenders with direct supplier negotiation to maximize the institutional budget. • Preparation of reports for the General Directorate and the Office of the President of Mexico on procurement and budget savings.

Account Administration Analyst

SONY ELECTRONICS

Jun 2008 - Jan 2010 (1 year 8 months)

• Administration and control of promotional budgets for 100+ distributors. • Implementation of evaluation reports to optimize commercial marketing investment.

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Administrative Assistant

Notaría Pública 133, Estado de México

May 2003 - Apr 2008 (5 years)

• Implementation of internal controls for financial and operational administration. • Resource management for government procedures and contractual payments.

Mauricio Rodriguez Fluchaire

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