Paid Media Strategist with 7+ years of experience planning and executing performance-driven digital marketing strategies across the full spectrum of paid media platforms: Meta Ads, Google Ads, LinkedIn Ads, Bing Ads, TikTok Ads and Twitter Ads. Combines a data-driven mindset with a strategic, results-oriented approach to manage cross-industry client portfolios, aligning media investments with business objectives and measurable outcomes. Skilled at developing performance dashboards, monitoring KPIs such as ROI, ROAS and CPA, and translating complex data into actionable insights that drive continuous growth. As a founder of an independent paid media agency, brings both the discipline of corporate account management and the agility of entrepreneurial execution, delivering high-impact solutions tailored to each client's goals, budget and market context.
