Martín Iglesias

Martín Iglesias

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Marketing, Communication, Administration.
Provincia de Buenos Aires, Argentina
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Résumé

Jobs verified_user 0% verified
  • L’Oréal
    Teleperformance
    CX Expert / Social Media Engagement Analyst
    L’Oréal, Teleperformance
    Aug 2025 - Current (11 months)
    • Mediate consumer interaction across all social media platforms for L'Oréal Groupe Argentina brands (primary responsibility). • Monitoring experience KPIs (CSAT, NPS, NSAT, ESAT) to detect frictions in support flows and Customer Journey, maintaining satisfaction levels above 90%. • Service optimization processes through the application of Lean Six Sigma and Scrum. • Brand mediation at Social Media and retail Live events. • Incorporation of AI tools to assist in consumer communication, acilitating query management and boosting the conversion of nteractions into commercial opportunities. • Utilization of AI-based analysis solutions to detect user behavior patterns and generate applicable insights to communication and Customer Experien
  • Teleperformance
    Bitso
    Custommer Support Representative
    Teleperformance, Bitso
    Jul 2023 - Current (3 years)
    • KPI and user feedback analysis to propose product improvements and reduce friction in payment flows, supported by Google Analytics reports. • Coordination with development, operations, and compliance teams to implement solutions and validate acceptance criteria. • Investigation of fraud and disputes in crypto and FIAT transactions, documenting findings and proposing operational controls. • Monitoring CSAT and individual performance metrics to adjust processes and maintain quality standards. • Case management related to transactions through SPEI, COBRE, PIX and BIND, transaction followups and promotions of financial products. • Assistance to business accounts and high transactional value users.
  • Self-employed
    Paid Media Analyst
    Self-employed
    Feb 2021 - Current (5 years 5 months)
    • Planning, execution, and optimization of campaigns on Google, Meta, TikTok and LinkedIn focused on user acquisition and audience growth. • Optimization of awareness and consideration campaigns, achieving an average CTR of 3-5% and a CPC reduction of approximately 25%. • Management of conversion and remarketing campaigns, reaching conversion rates of up to 6-8%, a CPA reduction close to 30%, and an ROI near 400%. • Implementation of dynamic remarketing strategies and custom audiences, increasing user recurrence by 20-25%. • Analysis of conversion funnels using Google Analytics to identify frictions and optimize landing pages and creative assets. • Coordination with designers and developers for creative production and performance-ori
Education verified_user 0% verified
  • Universidad de Buenos Aires
    Licenciatura en Ciencias de la Comunicación Social.
    Universidad de Buenos Aires
    Mar 2021 - Current (5 years 4 months)
  • Cambridge University
    First Certificate in English Lenguaje public Remote experience
    Cambridge University
    Mar 2021 - Dec 2021 (10 months)
  • Instituto San Juan Bautista
    Bachiller en Economía y Administración
    Instituto San Juan Bautista
    Mar 2014 - Dec 2019 (5 years 10 months)
  • C
    Certificación en Busqueda de Google Ads