Marlon Hernandez

Marlon Hernandez

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RevOps - Paid Media & Performance Marketing strategist
Bogota D.C., Colombia
Contact Marlon regarding:ย 
work
Full-time jobs
Starting at USD2.5k/month
Flexible work
Starting at USD10/hour
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Finding candidates
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Timeline

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Jobs verified_user 0% verified
  • D
    Digital Strategist Media Buyer
    Apr 2021 - Current (5 years 3 months)
    Plan and execute paid advertising campaigns across Meta Ads and other platforms, aligned with client objectives and target audiences in niches like e-commerce, coaching, and education. Build and manage sales funnels and automated workflows using Go High Level to support lead generation, nurturing, and customer conversion processes. Conduct ongoing performance monitoring and reporting by tracking key advertising metrics (CTR, CPL, ROAS) and preparing insights for optimization. Coordinate with clients and creative teams to develop ad copy, visuals, and audience segmentation strategies that support campaign execution and testing cycles.
  • Concentrix
    Team Leader Operations
    Concentrix
    Jun 2019 - Current (7 years 1 month)
    Led daily operations and supervised a team of agents, ensuring adherence to KPIs, attendance, and company policies, while managing financial performance and driving revenue growth. Coached team members through regular performance reviews, action plans, and continuous improvement initiatives. Managed communication flow through structured team meetings and promoted engagement and collaboration. Ensured service excellence aligned with contractual KPIs while advocating company values and team development. Additionally, leveraged my background in data analysis, utilizing tools such as dashboards, Tableau, and Google Sheets to enhance operational insights and performance tracking, which contributed to informed decision-making and strategic planni
Education verified_user 0% verified
  • U
    Civil Ing.
    URU University
    Jan 2013 - Dec 2024 (12 years)
Projects (professional or personal) verified_user 0% verified
  • D
    Digital marketing agency partnership
    Jul 2022 - Jul 2025 (3 years 1 month)
    Led Loyalty Program, developing retention sales strategies meeting complex KPI targets. Managed a team for the Collection Program, overseeing financial metrics and handling a high volume of customers. Ensuring high QA standards and customer satisfaction Led lead generation and automation strategies for coaching, education, and e-commerce clients using Go High Level and Meta Ads. Managed budgets up to $5,000 per month, driving qualified leads and boosting e-commerce sales.