Mariana Serna

Mariana Serna  new_releases

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Senior Advertising Specialist at Hook + Ladder Digital Agency
Medellín, Antioquia, Colombia

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Résumé


Jobs verified_user 100% verified
  • Hook + Ladder Digital Agency
    Senior Advertising Specialist verified_user Verified experience public Remote experience
    Hook + Ladder Digital Agency
    Oct 2022 - Current (2 years 8 months)
  • 9
    Digital Associate verified_user Verified experience public Remote experience
    9Rooftops
    Nov 2020 - Oct 2022 (2 years)
    - Google Ads Campaigns Management and Optimization - Facebook Ads Campaigns Management and Optimization - Google Ads Campaigns Creation - Facebook Ads Campaigns Creation - Keyword Research, Copywriting, Campaign Structure Strategy - Budget Management
  • P
    Private Classes - Google Ads, Google Analytics, Google Tag Manager, Google Optimize, Facebook Ads verified_user Verified experience public Remote experience
    Mar 2020 - Current (5 years 3 months)
    - Teach how to create killer ads in Google Ads and optimize the campaigns using the data from Google Analytics, Google Optimize, and Hotjar. - Teach how to set conversion tracking codes with GTM (Google Tag Manager) Private classes for an excellent Digital Marketing Strategy and Optimization: Google Ads, Google Analytics, conversion rate optimization, Google Tag Manager, and more.
  • Digital Bearhug
    Digital Marketing Specialist verified_user Verified experience public Remote experience
    Digital Bearhug
    Nov 2019 - Dec 2020 (1 year 2 months)
    - Creation and optimization of campaigns in Google Ads and Facebook Ads - Data Analysis to Take Decisions - Strategy Creation & Budget Management - Clients Communication - Reporting - Design Guidelines - Conversion Rate Optimization by UX analysis and experiments
  • Universidad Nacional de Colombia
    New Business & Marketing Strategist verified_user Verified experience public Remote experience
    Universidad Nacional de Colombia
    Jul 2019 - Aug 2020 (1 year 2 months)
    - Business Model Generation for a New Business - Marketing strategy creation for 2 brands - Guidelines to developers about the structure and design of the new site, considering UX best practices.
  • D
    Digital Marketing Freelances - 11 Brands verified_user Verified experience public Remote experience
    Sep 2018 - Current (6 years 9 months)
    - Leader of the Digital Marketing Area - Managing a team of designers, developers, and traffickers to achieve the best results and deliver the projects on time - Digital advertising with Facebook Ads and Google Ads - Data Analyst for decision making - I've done consulting for ten different brands over the years. Freelance Marketing Services for a total of 10 brands.
  • Cultural Care
    Cultural Exchange Seattle WA verified_user Verified experience
    Cultural Care
    Jan 2017 - Jan 2018 (1 year 1 month)
    - Adaptability to change, cultural interaction, and English perfectionism Adaptability to change, cultural interaction, and English perfectionism
Education verified_user 25% verified
  • Udemy
    Landing Page Design and Conversion Rate Optimization
    Udemy
    Jan 2020 - Dec 2020 (1 year)
  • Udemy
    Google Ads Master Class
    Udemy
    Jan 2020 - Dec 2020 (1 year)
  • EAFIT
    Digital Marketing Emphasis verified_user Verified experience
    EAFIT
    Jan 2019 - Nov 2019 (11 months)
  • Universidad Nacional de Colombia
    Management Engineer
    Universidad Nacional de Colombia
    Aug 2014 - Jan 2022 (7 years 6 months)
Projects verified_user 50% verified
  • H
    Help Colombia - Foundation verified_user Verified experience
    Help Colombia
    Mar 2020 - Current (5 years 3 months)
    - http://helpcolombianow.com/ - Being part of the board members to make decisions and help with the creation of the foundation Help Colombia
  • Universidad Nacional de Colombia
    WAM - Women in Asset Management
    Universidad Nacional de Colombia
    Jul 2019 - Aug 2020 (1 year 2 months)
    - Help with the creation of a community of Women in Asset Management, empowering women to take more leadership in this role and industry