Mario García

Mario García

About

Detail

Senior Paid Media Specialist | Full-Funnel Performance | $360K+ Monthly Budget | Meta • TikTok • Reddit • Pinterest
Cali, Valle del Cauca, Colombia
Contact Mario regarding: 
work
Full-time jobs
Starting at USD2k/month
Flexible work
Starting at USD35/hour

Timeline

work
Job
school
Education

Résumé

Jobs verified_user 25% verified
  • Publicis Global Delivery
    Senior Social Analyst
    Publicis Global Delivery
    Oct 2025 - Current (11 months)
    Manage and optimize ~$360K monthly paid media budgets across Meta, TikTok, Reddit, and Pinterest. Execute full-funnel performance strategies aligned with business KPIs (CPA, CTR, ROAS). Lead cross-platform optimization initiatives to improve investment efficiency and campaign scalability. Develop executive-level performance reports translating complex data into actionable insights. Collaborate with platform representatives and internal stakeholders to enhance performance stability and growth.
  • GroupM
    Executive Social
    GroupM
    Jul 2024 - Oct 2025 (1 year 4 months)
    • ◦ Lead execution of paid social media campaigns for top-tier clients. • ◦ Analyze campaign performance using platform analytics and deliver actionable insights to improve KPIs. • ◦ Collaborate with media planners and creative teams to ensure brand alignment across digital touchpoints. • ◦ Stay ahead of social trends and platform updates to recommend innovative content strategies.
  • J
    Primary Support
    Juniper Travel Technology
    Sep 2023 - Mar 2024 (7 months)
    • Handled technical tickets and replicated reported issues to streamline troubleshooting. • Conducted QA testing on new website features, ensuring a bug-free client experience. Additionally, I utilized CRM tools to maintain direct communication with clients, keeping them informed about the status of their tickets. All internal communications were facilitated through Teams and Zoom meetings, enhancing collaboration and efficiency within the support team.
  • TaskUs
    Quality Supervisor verified_user Verified experience
    TaskUs
    Jan 2023 - May 2023 (5 months)
    • ◦ Supervised a team of 6 QA analysts; ensured evaluation of call quality aligned with client expectations. • ◦ Led business review meetings to present quality metrics and strategic recommendations to stakeholders.
  • TaskUs
    Quality Analyst verified_user Verified experience
    TaskUs
    May 2022 - Jan 2023 (9 months)
    • Performed audits and created quality scorecards to improve agent performance. • Delivered feedback and ran calibrations to standardize quality assessments. Additionally, maintained effective communication with customers and clients, utilizing Slack for internal departmental communication and Zoom for meetings, which facilitated collaboration and ensured alignment across teams.
  • TaskUs
    Subject Matter Expert
    TaskUs
    Oct 2021 - May 2022 (8 months)
    • Supported frontline agents, handled escalated cases, and provided real-time guidance to ensure effective resolution of customer issues. • Acted as a liaison between operations and quality teams during huddles, facilitating clear communication and collaboration. Additionally, utilized Slack and Zoom for all internal communications, enhancing team connectivity and streamlining information sharing during critical discussions.
  • TaskUs
    Customer Service Representative
    TaskUs
    May 2021 - Oct 2021 (6 months)
    • Managed inbound calls and emails, delivering customer-centric resolutions. Additionally, facilitated internal communication through Slack and conducted Zoom meetings to ensure seamless collaboration with team members, enhancing overall service delivery and response times.
  • Sitel Group
    Customer Service Representative
    Sitel Group
    Jan 2020 - Feb 2021 (1 year 2 months)
    • Managed inbound calls and emails, delivering customer-centric resolutions. Additionally, facilitated internal communication through Slack and conducted Zoom meetings to ensure effective collaboration and information sharing among team members, enhancing overall service delivery.
Education verified_user 0% verified
  • Universidad Autónoma de Occidente
    Bachelor of Engineering
    Universidad Autónoma de Occidente
    Jan 2015 - May 2022 (7 years 5 months)