M

Marina Guimarães

About

Detail

São Paulo, Brazil

Contact Marina regarding: 
work
Full-time jobs
Starting at USD2.5k/month

Timeline


work
Job
school
Education

Résumé


Jobs verified_user 0% verified
  • Grupo QuintoAndar
    Growth Marketing Analyst
    Grupo QuintoAndar
    Apr 2026 - Current (5 months)
    Performance and aquisition
  • S
    Sales & Digital Marketing Analyst
    StoneX Brasil (Mercados Agrícolas)
    Feb 2025 - Oct 2025 (9 months)
    • Planned and executed paid media campaigns (Google Ads, Meta Ads, LinkedIn Ads) focused on B2B lead generation, driving performance and conversion growth. • Structured and managed end-to-end inbound campaigns, including the creation and promotion of content assets (e-books) and blog articles to attract organic leads. • Participated in the migration of the e-commerce platform to Shopify, standardizing processes and integrations to improve usability, sales performance, and operational efficiency. • Managed the implementation of a chatbot solution to automate pre-sales and initial support flows, reducing response time while enhancing lead management and engagement. • Structured inside sales, social selling, and lead segmentation processe
  • K
    Digital Marketing Analyst
    Kärcher Brazil
    Jan 2024 - Feb 2025 (1 year 2 months)
    • Plans and executes e-commerce and retail media campaigns (Amazon Ads, Mercado Livre Ads), optimizing visibility and ROAS. • Ensures proper categorization, pricing, and product integration across digital platforms. • Coordinates commercial calendars and promotional campaigns, driving online sales growth. • Analyzes conversion funnels and user behavior through GA4 and Clarity, recommending UX/UI improvements.
  • B
    Marketing Project Analyst
    Bild & Vitta Residencial
    Nov 2021 - Jun 2023 (1 year 8 months)
    • Implemented the Marketing Data Warehouse, integrating CRM, campaign, and customer journey data. • Automated marketing reports and processes, reducing delivery time and operational costs. • Created lead scoring and segmentation models, improving campaign efficiency and conversion.
  • VItta Residencial
    Digital Marketing Analyst
    VItta Residencial
    Nov 2020 - Nov 2021 (1 year 1 month)
    • Developed lead generation and automation strategies using RD Station. • Managed performance dashboards and ensured alignment between marketing and sales teams.
Education verified_user 0% verified
  • U
    Bachelor's in Business Economics & Controllership
    University of São Paulo (USP)
    Jan 2013 - Jan 2020 (7 years 1 month)