Mariana Figueroa Pilonieta

Mariana Figueroa Pilonieta

About

Detail

Sales Manager | B2B Revenue Leader | Sales Teams | SaaS & US Market Experience
Bogotá, Bogota, Colombia

Contact Mariana regarding: 
connect_without_contact
Finding mentors
groups
Networking

Timeline


work
Job

Résumé


Jobs verified_user 0% verified
  • Microsoft
    Sales Operations Specialist → Sales Manager
    Microsoft
    Feb 2025 - Current (1 year 4 months)
    Transitioned into Sales Manager responsibilities leading execution and performance management. Managed sales forecasting, pipeline health, and KPI tracking for business units. Supported global sales teams with CRM optimization and reporting accuracy. Implemented structured sales processes to improve conversion and accountability. Collaborated with leadership on revenue planning and sales strategy. While my primary responsibilities at Microsoft were in sales operations and sales management, I collaborated closely with marketing teams to support engagement initiatives through CRM-based campaigns, email sequences, and LinkedIn outreach, which helped nurture leads and improve conversion rates. In my progression from Sales Operations Specialist
  • GoDaddy
    Sales Operations Specialist → Sales Manager
    GoDaddy
    Jan 2023 - Feb 2025 (2 years 2 months)
    Built and optimized sales operations processes, CRM workflows, and reporting systems, including the design and optimization of sales processes and reporting. Developed dashboards for pipeline visibility, KPIs, and sales forecasting, and implemented forecasting dashboards and pipeline health tracking. Supported sales teams with performance tracking and data-driven insights, managing KPIs, conversion rates, and funnel efficiency. Improved sales efficiency through structured reporting and automation tools. Later role as Sales Manager leading commercial teams. • Collaborated with marketing teams on outbound engagement initiatives such as CRM-based email sequences, LinkedIn outreach, and lead nurturing processes to support sales objectives, prov
  • NFTAVE
    Sales Team Leader → Operations Manager
    NFTAVE
    Dec 2021 - Dec 2022 (1 year 1 month)
    Led and scaled remote B2B sales teams across LATAM selling to U.S. clients. Owned full revenue targets, forecasting, pipeline management, and sales performance. Built and enforced sales accountability systems, KPIs, and reporting dashboards. Designed and executed omnichannel outbound strategies (LinkedIn, email, phone). Hired, trained, and coached SDRs and Account Executives. Developed sales playbooks and scalable revenue systems with leadership team. Acted as player-coach closing deals while managing team performance. In my progression from Sales Team Leader to Operations Manager at NFTAVE, I expanded from revenue generation into operational oversight, customer lifecycle management, and process optimization. This allowed me to apply sever
  • B
    Senior Business Development Manager & Enablement Specialist
    Brokerkit
    Sep 2020 - Dec 2021 (1 year 4 months)
    Job title: Senior Business Development Manager & Enablement Specialist Job description: Led B2B SaaS business development strategy across international markets. Designed and executed outbound sales systems and partnership pipelines. Built sales enablement frameworks, playbooks, and training programs. Coached SDRs and AEs to improve conversion and pipeline velocity. Optimized CRM workflows and outbound sales performance systems. Optimization of conversion processes and prospecting structure. • Provided comprehensive technical support to clients, troubleshooting platform-related challenges, including workflows, campaign triggers, user permissions, and CRM configurations. Acted as a liaison between clients and product/engineering teams for in
  • O
    Account Executive (B2B Services)
    O'Connor and Associates|
    Apr 2019 - Sep 2020 (1 year 6 months)
    Owned full B2B sales cycle (prospecting → closing → account management), negotiating and closing service-based contracts with business decision-makers. Applied consultative selling methodologies for B2B clients, improving conversion rates through structured pipeline management and follow-up systems. Collaborated with internal teams for delivery alignment. Although my role as an Account Executive at O'Connor & Associates was not directly focused on selling insurance products, it was deeply rooted in financial risk mitigation and asset optimization, which are core principles within the insurance industry. I operated in a consultative B2B environment, advising clients on reducing property tax liabilities, ensuring compliance, and protecting th
  • NetApp
    Business Analyst (Revenue & Growth Strategy)
    NetApp
    Jan 2018 - Apr 2019 (1 year 4 months)
    Built data models to support revenue strategy and decision-making, identifying opportunities to improve financial and operational performance and supporting growth initiatives in an emerging market environment. Assisted in managing sales performance metrics and reporting, improving sales processes and implementing tools to increase team efficiency. Drove revenue growth through optimization of acquisition and conversion funnels. Built and nurtured a pipeline of enterprise clients, supporting deal progression and closures. Collaborated with cross-functional teams to align solutions with client needs. Contributed to forecasting and pipeline visibility for strategic decision-making. • Collaborated effectively with distributed teams across diff
  • S
    SDR / BDR & Inside Sales Representative
    SOMEV IMC
    Jan 2016 - Jan 2018 (2 years 1 month)
    Executed B2B outbound sales and lead generation campaigns via email, LinkedIn, and cold calling. Managed CRM pipelines and tracked leads across full sales funnel (MQL → SQL). Conducted discovery calls and qualification for B2B opportunities. Supported Account Executives in closing processes. Built foundation in B2B sales, outbound prospecting, and pipeline development. • Identified client pain points during discovery calls and aligned them with the company’s service offerings, framing value propositions in a tailored way to generate interest and qualify opportunities effectively. • Contributed indirectly to better customer outcomes and retention by ensuring a smooth handoff to Account Executives through accurate expectation setting and thor