Mariana Figueroa Pilonieta

Mariana Figueroa Pilonieta

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Leader and Transcultural Human Developer
Bogotá, Bogota, Colombia
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  • GoDaddy
    Senior Account Manager – Consultative Growth
    GoDaddy
    Jan 2025 - Current (1 year 3 months)
    As a Senior Account Manager – Consultative Growth, I drive revenue expansion across a diverse portfolio of US-based SMB clients by leading consultative discovery sessions to identify strategic growth opportunities in web hosting, security, and digital infrastructure solutions. I own expansion and retention KPIs, executing upsell and cross-sell strategies that align with client business objectives while maintaining accurate Salesforce forecasting and pipeline management to ensure predictable revenue performance. My role involves collaborating cross-functionally with technical and support teams to deliver scalable solutions that increase account lifetime value and strengthen long-term client relationships. In managing my portfolio, I priori
  • B
    Business Developer & Revenue + Process Optimization
    Brokerkit
    Sep 2023 - Dec 2024 (1 year 4 months)
    As a Business Developer & Revenue + Process Optimization professional, I led full-cycle business development for a US-based recruitment automation platform serving real estate brokerages. I prospected Broker-Owners, Talent Acquisition Leaders, and Operations Managers through LinkedIn Sales Navigator and multi-channel outbound strategies, conducting consultative discovery sessions to identify recruiting bottlenecks in sourcing, onboarding, and retention. I positioned CRM-driven recruitment workflows as scalable talent acquisition systems that improved pipeline visibility and hiring efficiency. In managing revenue pipeline forecasting and opportunity tracking, I utilized structured CRM processes, ensuring seamless implementation and long-te
  • Microsoft
    Account Manager – Operations Customer Expert
    Microsoft
    Feb 2022 - Aug 2023 (1 year 7 months)
    As an Account Manager – Operations Customer Expert, I managed enterprise-level customer interactions within a structured global operational framework supporting Microsoft accounts. I ensured account health stability through SLA compliance, issue resolution, and cross-functional coordination with technical and support teams. My commitment to maintaining high service standards was complemented by my focus on optimizing internal workflows to improve response efficiency and customer satisfaction. I leveraged Salesforce to monitor account health, track service cases, document interactions, and ensure SLA compliance within enterprise account structures, enhancing the overall management of enterprise accounts. Operating within enterprise governanc
  • O
    Senior Account Executive – B2B Advisory & US Market Expansion
    O'Connor and Associates
    Apr 2020 - Feb 2022 (1 year 11 months)
    As a Senior Account Executive focused on B2B Advisory and US Market Expansion, I drove new business acquisition for a commercial property tax advisory firm, executing targeted outbound prospecting strategies aimed at decision-makers, finance leaders, and property owners. I managed full B2B sales cycles, from discovery and needs analysis through proposal development, negotiation, and agreement execution. Positioned our data-driven advisory services as cost-optimization solutions, I built trust-based relationships with clients across multiple states while maintaining pipeline visibility and performance tracking to ensure consistent deal flow and revenue generation. In this role, I recognized the importance of data hygiene; maintaining clean
  • NFTAVE
    Sales & Operations Manager
    NFTAVE
    Dec 2018 - Apr 2020 (1 year 5 months)
    As a Sales & Operations Manager, I led sales and operational initiatives for a growing technology-focused organization, aligning revenue generation with structured execution. I coached and managed sales representatives on outbound prospecting, qualification standards, and performance KPIs, ensuring a high level of effectiveness within the team. I designed and implemented CRM processes to improve pipeline visibility, forecasting accuracy, and accountability, which were crucial for driving sales success. Additionally, I developed performance tracking dashboards that strengthened alignment between sales activities and operational workflows, enhancing overall efficiency. I supported recruitment, onboarding, and performance development of new sa
  • S
    SDR/BDR
    SOMEV IMC
    Jan 2016 - Dec 2018 (3 years)
    As an SDR/BDR, I executed multi-channel outbound prospecting campaigns to generate qualified opportunities for the sales team. I engaged decision-makers through cold calling, email outreach, and LinkedIn engagement strategies, conducting initial qualification to identify client needs and align solutions with business objectives. I maintained CRM accuracy, activity tracking, and pipeline reporting discipline to support revenue forecasting and sales performance visibility. My experience in lead generation and sales qualification laid the groundwork for understanding client needs, which later translated into recruitment-related business development work, showcasing my versatility in applying these skills across different contexts. Additionally