María Paula Cevallos

María Paula Cevallos

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Lead Digital Designer at Innovasist
Piura, Peru

Contact María regarding: 
work
Full-time jobs
Starting at USD1.5k/month
Flexible work
Starting at USD20/hour

Timeline


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Résumé


Jobs verified_user 0% verified
  • I
    Lead Digital Designer
    Innovasist
    Dec 2025 - Current (7 months)
    Responsabilities: - Developed and executed social media content strategies aligned with business goals - Created and optimized digital advertising campaigns to drive engagement and conversions - Strengthened brand identity through consistent visual and messaging guidelines - Produced marketing assets focused on user engagement and clarity of communication - Managed e-commerce workflows, including product management and customer support - Supported sales operations by optimizing online customer experience touchpoints - Utilized invoicing software to improve operational efficiency and process organization - Applied user-centered principles to enhance digital communication and customer experience Achievements: - Achieved a 25% growth in sales
  • Grupo tvcable
    Web Marketing Specialist
    Grupo tvcable
    Jun 2018 - Jan 2020 (1 year 8 months)
    Responsibilities: • Creation of artwork for external and internal communication • Social media management • Video animation for external and internal communication • Digital art and print design • Landing page design for products • Corporate branding • eCommerce UI/UX design • Project management • CMS WordPress management • Mobile app design and prototyping (Adobe Illustrator, Adobe Photoshop) Achievements: • Developed the company’s first mobile app, improving customer experience by providing 24/7 access to contract details, billing information, and news updates. The app was successfully launched for both iOS and Android platforms. • Designed the brand identity and the first eCommerce platform for television, telephony, and streaming produ
  • Unidad Nacional de Almacenamiento EP
    Senior Marketing Analyst
    Unidad Nacional de Almacenamiento EP
    Oct 2017 - Jan 2018 (4 months)
    Responsibilities: • Brand design and development. • Creation of brand usage guidelines and development of sub-brands. Communication campaign planning and execution. • Design of promotional items and stationery. • Product packaging design. • Development of corporate presentations. • Email design and management. • Social media design. • Video editing and animation using After Effects. • Design of the institutional newsletter in digital format. • Internal and external communication.
  • Hotel Oro Verde Guayaquil
    Webmaster and Graphic Designer
    Hotel Oro Verde Guayaquil
    Mar 2017 - Sep 2017 (7 months)
    Responsibilities: • Design and production of engaging communication materials. • Vendor management. • Website administration. • Email marketing campaign management. • Creation of landing pages. • Support in marketing communications and web-related tasks. • Assistance to the chain's management team. Achievements: • Collaborated with an advertising agency to successfully sell out exclusive dinner events through targeted email marketing and social media campaigns. • Designed branding for hotel amenities (liquid soap, shampoo, conditioner) for Oro Verde hotels in Manta and Cuenca, enhancing the guest experience while optimizing costs and maintaining high quality. Skills Developed: • Teamwork and collaboration. • Proactivity in problem-solving
  • SmartMedia Ecuador
    Chief Executive Officer
    SmartMedia Ecuador
    May 2013 - Dec 2025 (12 years 8 months)
    Responsibilities: • Management of corporate branding projects • Editorial design • Digital art and print design • Design and development of websites using CMS WordPress • Hosting and domain provider services • Training and consulting for businesses and individuals • Development of eCommerce stores with WooCommerce • Social Media Management • Video Editing with After Effects • Time Management • Project Management • Web Content Management • Integrated generative AI tools into professional workflows to enhance creative output for freelance projects and personal initiatives, effectively streamlining design processes and content creation. Achievements: • Increased brand visibility for clients. • Boosted sales and optimized business processes. •
Education verified_user 0% verified
  • Universitat Politècnica de Catalunya
    Master's in Full Stack Development, Information Technology
    Universitat Politècnica de Catalunya
    Jan 2023 - Dec 2025 (3 years)
  • Inesdi business techschool
    Master's in Full Stack Development, Information Technology
    Inesdi business techschool
    Jan 2023 - Dec 2025 (3 years)
  • Universidad Técnica Federico Santa María
    Bachelor's Degree in Design Management and Visual Communication, Digital Communication and Media/Multimedia
    Universidad Técnica Federico Santa María
    Jan 2008 - Dec 2012 (5 years)
Projects (professional or personal) verified_user 0% verified
  • M
    Metabolic Medical Center Web App for Appointment Scheduling
    Dec 2024 - Dec 2025 (1 year 1 month)
    Metabolic Medical Center (MMC) is an academic full-stack web application designed to streamline appointment scheduling for a fictional medical center. Patients can create an account, access a personal dashboard to manage their appointments, browse available medical specialties, and update their personal information — all in one place.
  • P
    PowerZone Gym E-Commerce App
    Oct 2024 - Jan 2025 (4 months)
    As an extension of the PowerZone gym platform, the e-commerce component was designed from scratch to enable users to purchase workout products and digital training plans directly online. The project reached a complete, handoff-ready UX/UI design — covering the full shopping experience across desktop and mobile — but was not carried through to development.
  • P
    PowerZone Gym Website Subscription App
    Sep 2024 - Oct 2024 (2 months)
    Role UX/UI Lead • Frontend Developer • Team of 5
  • X
    Xtrim TVCable Store UX/UI Web Design
    Oct 2019 - Jan 2020 (4 months)
    Role UX/UI Designer • Team (Design + IT) (2019-2020)
Awards verified_user 0% verified
  • "
    "Federico Santa María" Academic Distinction for the top graduate in the Bachelor's Degree in Design Management and Visua
    Dec 2012
  • R
    Recipient of the Deloitte & Touche Scholarship for Academic Merit
    May 2011