Mariano Montesinos

R

Commercial Director

Realme,

Oct 2024 - Current (1 year 7 months)

Re-established strategic alliances with telecom carriers, financial & logistic partners as well as retailers in order to sell Realme branded smartphones. Reports directly to the General Manager. Secured a renewed partnership with Claro, enabling Realme's return to the Peruvian market after its exit with unsold inventory. Within two quarters, obtained homologation approval for two entry-level models (Realme Note 60 & C61) in Q2 2025. Rebuilt collaboration with financial and logistics partner Solutions To Go (S2G) by negotiating a new NDA and Mutual Agreement, unlocking local import and distribution of Realme smartphones through carriers, retailers, and informal channels.

V

Commercial Director

VIVO,

Jul 2021 - Dec 2022 (1 year 6 months)

Established strategic alliances with telecom carriers (Movistar & Claro) in order to sell Vivo branded smartphones. Reported directly to the General Manager. Collaborated with five management teams. Launched in Movistar with an initial purchase order of 19.5K units worth $3.58M in Q4 2021 and 25.5K units worth $5.2M in Q2 2022. Four mid-range models (Vivo V21 5G, Y53s, Y20 & Y11) sell-in. Launched in Claro with an initial purchase order of 18K units worth $5.05M in Q1 2022. Three mid-range models (Vivo V21 5G, Y53s & Y33) sell-in. A second purchase order was obtained in Q2 2022 for the first 200 units of the high-end Vivo X80 Pro 5G. Spearheaded the above-the-line (ATL), below-the-line (BTL) and digital marketing campaign as the official sp

T

Commercial Manager Peru

TCL COMMUNICATION,

Nov 2019 - Jun 2021 (1 year 8 months)

Established strategic alliances with telecom carriers (Claro, Movistar, Entel, and Bitel) and major retailers to sell Alcatel and TCL branded smartphones. Reported directly to the LATAM Regional Director. Collaborated with three management teams. Achieved USD 6.1M in revenue by mid-2021 through the sale of Alcatel smartphones, tablets and IoT devices via carriers, distributors, and retailers. Launched TCL smartphones through retailers Tottus and Ripley during the COVID-19 pandemic crisis. Three mid-range models (TCL 10L, 10SE, & 10Pro) were introduced to the market.

L

Commercial Director

LANIX,

May 2011 - Oct 2019 (8 years 6 months)

Founded the administrative office in Peru, hiring and leading a team of homologation and after-sales engineers, as well as professionals in marketing, public relations, and BTL agencies. Reported directly to the LATAM Regional Director. Launched Lanix smartphones through Claro, achieving sales of 1.1 million units and generating over $38M in revenue over an eight-year period. Positioned Lanix smartphones through retailer Conecta Retail (Tiendas EFE & La Curacao) in 2019. Two mid-range models (Lanix M5 and M9) were sold. Introduced three laptop models (Lanix Neuron A, V, and X) through Claro, significantly advancing Lanix's market presence and product range.

I

Country Manager

INFOSONICS CORPORATION,

Apr 2008 - Apr 2011 (3 years 1 month)

Founded the administrative office in Peru, hiring and leading a team of homologation and after-sales engineers, as well as professionals in marketing, public relations, and BTL agencies. Reported directly to the LATAM Regional Director Launched Verykool mobile phones through Claro, generating over $2M in revenue in its first year of operations.

S

Marketing Manager

Samsung Electronics,

Jan 2007 - Mar 2008 (1 year 3 months)

Planned and allocated a $3M marketing budget, developing brand and communication strategies for both mobile and corporate identity divisions. Hired advertising, media, and BTL agencies to create and launch ATL and BTL marketing campaigns. Successfully launched Samsung's first locally produced TV commercial for mobile phones. Collaborated with the sales team to achieve the mobile division's 2006 target of $33M through the sale of 409K units, securing its market share in mid- and high-end mobile phones.

Mariano Montesinos

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