Mariana Ureña Rodriguez

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Content Creator

Mar 2026 - Current (6 months)

Specialized in high-impact video content for the gastronomic, cinema, and theater industries. I focus on creating value-driven content that boosts engagement and conversion rates. By applying advanced retention techniques and audience behavior analysis, I transform viewers into customers through dynamic visual storytelling.

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Senior Video Editor & Content Lead

Real Estate Identity Campaign

May 2025 - Dec 2025 (8 months)

Presidential Campaign for the Chamber of Real Estate Developers (Entre Ríos) • Produced and edited 35 videos for Instagram and YouTube within 15 days, achieving a 100% growth in followers. • Developed scripts and storyboards for project presentation campaigns. • Implemented visual impact and retention strategies that increased average watch time by 80%. • Collaborated with the marketing team to align content with the campaign's tone of voice.

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Diseñadora Grafica en Sole Waterloo

Apr 2025 - Feb 2026 (11 months)

Edición de contenido para clientes/empresas en nichos de Farmacia, Beauty Online, Construcción, App, Lifstyle, Food Creación de "Showreels" y clips virales para campañas publicitarias en Meta Ads. Gestión de tiempos de entrega y comunicación directa con clientes.

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Diseñadora Grafico de Campaña Politica

Identidad Inmobiliaria

Apr 2025 - Dec 2025 (9 months)

Multimedia Content Lead | Presidential Election Campaign Entre Ríos Real Estate Developers Chamber (CEDIER) High-Volume Video Production: Produced and edited 35 high-impact videos for Instagram and YouTube within a 15-day sprint, achieving a 100% growth in followers through aggressive content deployment. Creative Direction & Scripting: Developed comprehensive scripts and storyboards for project presentation campaigns, ensuring a professional and persuasive narrative for the candidate. Performance Optimization: Implemented visual impact and retention strategies that increased average watch time by 80%, significantly boosting organic reach and engagement. Strategic Collaboration: Partnered with the marketing team to define and align the c

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Diseñadora Gráfica

Leo y Parda

Apr 2024 - Current (2 years 5 months)

Diseñadora Industrial especializada en Grafica con mas de 8 años de experiencia, Diseño de marca, manual de marca, Diseño de placas graficas y dinamicas, diseño de pagina web. Diseño de identidad visual

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Diseñadora Grafica

Leo y Parda

Apr 2024 - Current (2 years 5 months)

Producción y edición de 35 videos para Instagram y YouTube, en 15 días logrando un crecimiento del 100% en seguidores en 15 días. Desarrollo de guiones y storyboards para campañas de presenación de proyectos. Implementación de estrategias de retención e impacto visual que aumentaron el tiempo de visualización promedio en un 80% Colaboración con el equipo de marketing para alinear el tono de voz de la campaña.

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social media manager

Feb 2024 - Current (2 years 7 months)

I lead the end-to-end visual identity and social media strategy across Instagram, Facebook, and TikTok. My role bridges the gap between physical and digital branding, managing everything from in-store corporate graphics to high-impact digital assets.

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Diseñadora Grafica

Farmacia La Estanzuela

Apr 2023 - Current (3 years 5 months)

During my time at Farmacia La Estanzuela, I transitioned from creating visuals to building strategic brand experiences. My role went beyond aesthetics; I focused on Conversion-Centered Design, ensuring every social media piece and dynamic asset served a clear business purpose. By integrating AI into my creative workflow, I successfully optimized delivery deadlines without compromising the brand’s integrity. I specialize in developing cohesive visual identities and Brand Manuals that resonate with the target audience and drive measurable results.

Freelance Video Editor

Various Clients

Jan 2023 - Current (3 years 8 months)

Clients: Farmacia La Estanzuela, Leo y Parda, Del Centro Construcciones, SoleWaterloo, Cofipot (2023– Present) • Edited specialized content for diverse niches including Pharmacy, Beauty, Construction, Tech Apps, Lifestyle, and Food. • Created high-performing showreels and viral clips for Meta Ads campaigns. • Managed end-to-back delivery timelines and maintained direct communication with key stakeholders.

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Founder & Content Creator

Mariu Accesorios

Jan 2018 - Current (8 years 8 months)

• Lead brand design, visual identity, and packaging development. • Developed dynamic video content, including slow-motion and high-engagement social media assets.

Mariana Ureña Rodriguez

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