MARIANA RODRIGUEZ marketing

Paid Media Strategist

Digital Resource

Aug 2022 - Dec 2022 (5 months)

Manage all aspects of campaign configuration, launch, and ongoing optimization – including strategy, ad copywriting, data-based optimization, budget/billing management, and ad trafficking Troubleshoot, problem solve, and find creative solutions to client specific needs Ensure campaigns are meeting clearly defined conversion objectives Create and deliver meaningful analytics and reporting to monitor and show progress to internal customer Perform keyword research and management to optimize bids (PPC keywords and negative keywords) Optimize bidding at keyword, placement, device, geographic, demographic, and other levels

Community Manager

TheSoul Publishing

Nov 2021 - Aug 2022 (10 months)

Reviewing and replying to comments left on social networks. Interacting with community members on internal platforms. Creating relevant and engaging content. Respond to customers in a timely manner. Monitor, track and report on feedback and online reviews. Stay up-to-date with digital technology trends.

SMM Planning

TheSoul Publishing

Nov 2021 - Aug 2022 (10 months)

Writing, reviewing, editing, and updating content. Edit and proofread written pieces before publication. Promote content on social networks and monitor engagement. Coordinate with the design and marketing teams to clarify articles. Monitoring social media and company website metrics. Research and plan out effective and engaging content ideas for industry related topics Ensure that the content is compliant with the copyright and data protection laws. Maintain consistency in content and ensure alignment with the brand history and plans.

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Digital Marketing & Media Buying

Weekeet

Apr 2019 - Jun 2021 (2 years 3 months)

Developing marketing strategies that use digital media channels such as SEO, SEM, SMM, email marketing, and content marketing Setting up and launching campaigns on different native and search feeds platforms Designing original pieces, including illustrations and infographics. Conduct market research and analyze trends to identify new marketing opportunities. Track, report, and analyze website analytics and PPC initiatives and campaigns Defining, measuring, and evaluating relevant media KPIs. Conducting in-depth keyword and website research, ad grouping and audience targeting. Overseeing and managing the overall budget for paid media Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum

Content Producer

etermax

May 2017 - Feb 2019 (1 year 10 months)

Create content for the different products and games of the company based on the style guides. Create content packs that meet product requirements. Analyze key business metrics and guide content production based on statistical data. Edit and manage user-generated content. Research and develop new ways of producing content, with a focus on digital media and new technologies. Develop pieces of content for a variety of formats, platforms and media, both traditional and non-traditional.

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Digital Marketing

Nation Traffic

Jan 2014 - May 2017 (3 years 5 months)

Design of creative materials such as banners, landings, ebook, videos, etc., both for networks and for internal company use. Develop creative texts for product announcements, on different categories and formats of an informative and promotional nature. Management of user inquiries and concerns in different channels. Researches and analyses a variety of marketing information, including market trends, pricing schedules, competitor offerings, product specifications, and demographic data Collaborate with web development and design teams to ensure landing pages are optimized for conversions. Adjusts marketing plans as needed in response to data tracking efforts. Create compelling ad copy that maximizes CTR and conversion rates. Monitor and manag

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Account Executive

Nation Traffic

Jan 2014 - May 2017 (3 years 5 months)

Account Executive for the North and Latin markets Client activation Follow-up and customer loyalty. Monitoring of client portfolio. Diversify customer investment through different products.

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Communications Manager

HEAVATIER

Develop and implement marketing and communications campaigns and strategies and monitor the success. Plan and manage the design, content, and production of all marketing materials. Respond to communication-related issues in a timely manner.

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Paid Media Strategist

PMU Marketing

Develop holistic paid media strategies tailored to the beauty industry. Manage direct response (focused on driving conversions) Facebook ad campaigns from planning stage to completion. Perform post-campaign analysis to determine performance and ROI. Provide regular reporting on client ad performance to the project management team and to senior management. Regularly communicate with clients to provide updates on campaign progress and results. Conduct split testing to refine ad creatives, landing pages, and other campaign elements. Ensure campaigns remain within budget constraints and allocate funds strategically. Adjust bids and budget distribution to optimize performance.

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Paid Media Strategist

The White Label Ad Factory

Develop comprehensive paid media strategies tailored to specific client goals. Conduct keyword research, competitor analysis, and market research to inform campaign strategies. Create and set up Google Ads accounts for clients. Build and structure campaigns, ad groups, and ad creatives. Manage budget allocation, bidding strategies, and ad scheduling. Regularly monitor campaign performance using Google Ads and other analytics tools. Analyze data to identify trends, opportunities, and areas for improvement. Generate and share reports with clients or internal stakeholders. Regularly communicate with clients to provide updates on campaign progress and results.

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BRAND MANAGER

CENTRO CHARAKA

Define product vision, strategy and roadmap. Supervising advertising, product design and other forms of marketing to maintain consistency in branding. Establish and maintain brand budgets Define and manage the brand communication strategy using a variety of media

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Social Media Manager

KALLPACHAY SPANISH IMMERSION CENTER

Planning and developing social media campaigns Crafting compelling content or getting it developed Posting content across social media accounts )facebook, instagram, pinterest, linkedin and yelp) Monitoring the company's brand on social media Managing the online community to ensure respectful and appropriate engagement Responding to comments on each of our accounts Analyzing data to determine whether social media campaigns have achieved their objectives Being on top of the latest social media trends

Digital Marketing Specialist

CSTI

Develop and execute a robust SEO strategy to improve the company's organic search rankings. Perform keyword research and optimization, on-page and off-page SEO, and technical SEO audits. Monitor e-commerce analytics to track sales, conversion rates, and customer behavior. Plan, set up, and manage paid advertising campaigns across various platforms such as Google Ads, social media, and display networks. Manage content calendars, including blog posts, videos, infographics, and other content formats. Maintain and grow the company's social media presence to enhance brand visibility. Create and curate content for social media platforms and engage with the audience.

MARIANA RODRIGUEZ

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