Maria Meroño Sales director

HEAD OF SPAIN & PORTUGAL

Statista

Dec 2020 - Nov 2023 (3 years)

■ Lead and motivate team of 10 sales representatives resulting in a 211% increase in sales revenues over a 3 year period. Acquisition of 169 new B2B clients. ■ Responsible of market's P&L increasing contribution margin from 35% to 75% ■ Promotion of cross-selling and upselling leading to higher revenue from exisiting clients. ■ Brand awareness strategies in the region: events, speaker and media partnerships. ■ Customer management for key strategic accounts. ■ Salesforce implementation and enforcement during 2022-2023 ■ Part of AI project committee

REGIONAL DIRECTOR

Oxford Business Group

Aug 2014 - Dec 2020 (6 years 5 months)

■ Head of Sales of advertisement and advisory projects. ■ Oversaw team of 33 sales representatives of 25 different nationalities. ■ Expansion in the region (ARG, RD, NL) contributing an extra €1.5 million in annual revenue. ■ Responsible for P&L. Increased revenue in Latin America by an average 20%-year on year and Asia by 11% ■ Customer care with strategic accounts. Maintain long--‐term relationship with key top--‐level executives. ■ Brand awareness strategies, organization of 3 roadshows for governments and supervision of 14 corporate events ■ Involved in recruitment of more than 50 sales representatives and leading induction week for the company. ■ Travel 20% time to visit sales teams in Latin America and Asia (Mexico, Colombia, A

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SALES COUNTRY MANAGER

Sep 2010 - Jul 2014 (3 years 11 months)

■ Focused on CEO decision-makers, offering products and services that met their strategic objectives. ■ Achieved record-breaking sales figures in Indonesia which resulted surpassing initial target 189%. ■ Responsible of organizing launch event in Indonesia with Minister of Trade. Mentioned 107 times in press. ■ Opened the Mexico office reaching 100% sales target within the first year of operation. Implemented entry strategy and expanded the product line. ■ Signed strategic alliance with President of Mexico's office and ProMexico.

SALES MANAGER

ASAP Worldwide

May 2008 - Aug 2010 (2 years 4 months)

■ ASAP is a communication agency specialized in producing country reports and special advertisement sections in international media – Forbes, TIME magazine and China Daily. ■ Obtaining more than €3m in sponsorships for projects ■ Based in Riyadh, Kuwait, Lusaka, Dar Es Salaam, Bucharest, and Belgrade

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KEY ACCOUNT MANAGER

MSB Events

Jun 2006 - May 2008 (2 years)

■ Business Development, client survey, planning and project monitoring. ■ 140% increase from initial sales target. Success led to the creation of an international department under my control.

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MARKETING COORDINATOR

Nobeltours

Sep 2004 - May 2006 (1 year 9 months)

■ Creation and monitoring of collaboration proposals with foreign embassies, institutions, and suppliers ■ Press trips – exchange of advertising with fashion magazines and organization of press trips

Maria Meroño

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