Maria Idelia Risella
About
Detail
Bavaria, Germany
Résumé
Jobs
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- MMarketing SpecialistMainmatterJun 2024 - Aug 2025 (1 year 3 months)• Led digital communications and partnerships for EuroRust, a European developer conference with 600+ attendees, managing media relations and speaker collaborations. • Collaborated with cross-country teams across 10 countries to refine messaging and strengthen client brand positioning. • Designed and localized pan-European B2B marketing campaigns, expanding reach in tech and digital transformation sectors.
- ZBrand & Marketing ManagerZenius EducationJan 2023 - Sep 2023 (9 months)• Organized a national science competition with 40,000+ participants, significantly increasing community engagement and visibility. • Directed rebranding efforts across 210+ franchises, resulting in a 35% growth in in-branch footfall. • Launched partner activations and PR campaigns that strengthened regional brand presence. • Enhanced customer service and retention by managing user communities, developing engagement strategies, and integrating user feedback into marketing campaigns, which contributed to a more customer-centric approach in all initiatives. • Led multiple campaigns and events end-to-end, taking full ownership of timelines, stakeholders, and deliverables.
- ZExecutive ProducerZenius EducationJan 2021 - Jan 2023 (2 years 1 month)• Produced 400+ educational videos in partnership with Disney, delivering high quality content under tight deadlines. • Built and led a team of 90+ creatives and vendors, standardizing processes to improve efficiency by 20%. • Negotiated vendor contracts and streamlined workflows, reducing production costs by 30%. • Developed training programs for production leaders, fostering agile, problem solving teams.
- BBrand & Marketing SpecialistBukalapak EcommerceSep 2019 - Jan 2021 (1 year 5 months)• Reduced marketing expenses by 17% through strategic KOL partnerships while maintaining high engagement. • Launched TikTok presence, reaching 30,000 followers and 2M organic views in less than three months. • Designed multichannel campaigns with consistent branding, strengthening SME partnerships. • Collaborated on customer retention initiatives by managing user communities, ensuring that feedback shaped campaigns to enhance customer satisfaction. • Led multiple campaigns and events end-to-end, taking ownership of timelines, stakeholders, and deliverables to ensure successful execution and alignment with overall marketing objectives.
- MModerator & Content CuratorJun 2018 - Oct 2023 (5 years 5 months)• Moderated and curated 25+ talks at major conferences (e.g. Ideafest), facilitating discussions with industry leaders.
- BContent Marketing SpecialistBukalapak EcommerceNov 2017 - Sep 2019 (1 year 11 months)• Produced conferences with 300+ speakers and 20,000 attendees, positioning Bukalapak as an industry leader. • Led SEO initiatives that grew organic traffic 3–4x and boosted market authority. • Created content partnerships with media and influencers, expanding brand reach and visibility.
- FMedia Feature JournalistFemina GroupJul 2015 - Nov 2017 (2 years 5 months)• Organized three high-profile annual community events, improving audience engagement and brand recognition. • Conducted interviews and wrote articles featuring influential industry leaders, improving audience engagement and brand recognition.
Education
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Master ofArtsHochschule MünchenOct 2023 - Mar 2025 (1 year 6 months)- MBachelor of Communication ScienceMultimedia Nusantara UniversityAug 2012 - Mar 2017 (4 years 8 months)
Projects (professional or personal)
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- MMusical Theater ProductionAug 2017 - Jan 2019 (1 year 6 months)• Produced and co-wrote a full-length musical, leading 100+ team members to deliver five sold-out shows and release original music on Spotify.