Gabriela Ojeda
Gabriela Ojeda new_releases
About
Detail
Web Designer | Front-End Developer | UX/UI Designer | Shopify | HTML | CSS | JavaScript | CMS | Figma | E-commerce | AI-Assisted Workflows
Bogotá, Bogota, Colombia
I am a Web Designer, Front-End Developer, and UX/UI Designer with over 6 years of experience designing, building, and optimizing websites and digital experiences for agencies, enterprise clients, e-commerce businesses, and educational platforms.
My background combines visual design with front-end development, allowing me to transform concepts, wireframes, and Figma designs into responsive, user-centered websites that are both visually engaging and technically efficient.
Throughout my career, I have worked extensively with HTML5, CSS3, JavaScript, Shopify, proprietary CMS platforms, Wix, Figma, Adobe Creative Suite, and responsive web technologies. I have contributed to large-scale website migrations, CMS implementations, reusable component libraries, e-commerce optimization, landing pages, and digital marketing assets while maintaining pixel-perfect quality and consistency across multiple brands.
In my current role, I design website layouts and mockups for U.S. retailers while developing reusable content blocks and custom pages inside a proprietary CMS. I collaborate closely with developers, designers, and project managers to improve usability, accessibility, responsive behavior, SEO best practices, and overall user experience throughout the migration process.
Previously, I developed and customized Shopify e-commerce stores, creating responsive components, improving user journeys, integrating third-party tools, and maintaining high-quality design standards. I also designed interfaces and multimedia content for e-learning and telemedicine platforms, participating in UX research, wireframing, prototyping, usability testing, and front-end implementation.
Beyond web development, I have experience producing digital advertising, motion graphics, interactive learning materials, presentations, and multimedia content, giving me a broader understanding of digital communication and user engagement.
I enjoy working in collaborative Agile environments using Jira, Slack, Git, and Figma, and I continuously improve my workflow by leveraging AI-powered tools to accelerate design exploration, content generation, interface documentation, research, and front-end development while maintaining quality and consistency.
I am passionate about creating intuitive, accessible, and high-performing digital experiences that combine thoughtful design with clean implementation and measurable business value.