Marketing and Franchise Manager
Goyurt
Sep 2021 - Feb 2024 (2 years 6 months)
• Responsible for Brand Strategy, Trade Marketing, and Brand Expansion through franchises. • Drove brand recognition, maximized sales, and ensured successful growth through Strategic Alliances and Franchise Models. • Achievements: ◦ 38% year-over-year growth. ◦ Launched the franchise business model, achieving the opening of 18 franchises in the first year. ◦ 17% increase in customer numbers in comparable stores year-over-year. ◦ Created marketing strategy including Brand Positioning, Digital Marketing, and Trade Marketing. ◦ Improved profitability by developing new sales channels (home deliveries, events, partnerships, and vouchers). ◦ Established a loyalty platform. ◦ Developed a gift voucher business line, achieving sales