Maria Claudia Heredia

Maria Claudia Heredia  new_releases

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Digital Marketing Manager
Bogota D.C., Colombia

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Résumé


Jobs verified_user 0% verified
  • G
    Marketing and Franchise Manager
    Goyurt
    Sep 2021 - Feb 2024 (2 years 6 months)
    • Responsible for Brand Strategy, Trade Marketing, and Brand Expansion through franchises. • Drove brand recognition, maximized sales, and ensured successful growth through Strategic Alliances and Franchise Models. • Achievements: ◦ 38% year-over-year growth. ◦ Launched the franchise business model, achieving the opening of 18 franchises in the first year. ◦ 17% increase in customer numbers in comparable stores year-over-year. ◦ Created marketing strategy including Brand Positioning, Digital Marketing, and Trade Marketing. ◦ Improved profitability by developing new sales channels (home deliveries, events, partnerships, and vouchers). ◦ Established a loyalty platform. ◦ Developed a gift voucher business line, achieving sales
  • ClickPanda
    Head of Growth (Marketing and Sales)
    ClickPanda
    Apr 2020 - Sep 2021 (1 year 6 months)
    • Led marketing efforts for the positioning and growth of various brands nationally and internationally. • ◦ Managed a budget of 250,000 pounds for the launch of the first brand with Colombian CBD raw material in UK pharmacies. ◦ Created the B2B brand for global customers, Clever Leaves 360. • Led the company's growth strategy, creating synergies between Marketing and Sales across various commercial variables. • Achievements: ◦ Developed the B2B sales model. ◦ Collaborated with governmental and territorial entities, such as chambers of commerce and the Ministry of Information Technologies. ◦ Created a product for customers with limited computer knowledge. ◦ Achieved a 105% annual increase in the customer base.
  • I
    Independent Marketing and Sales Strategy Consultant
    Mar 2020 - Current (5 years 5 months)
    • Developed and executed marketing strategies focused on achieving sales objectives. • Created and strengthened brand presence in various markets. • Directed digital and traditional campaigns to increase visibility and reach. • Implemented strategies that increased brand recognition.
  • Clever Leaves
    Corporate Marketing Manager
    Clever Leaves
    Jul 2019 - Oct 2020 (1 year 4 months)
  • S
    Trade Marketing Manager
    SABMiller Colombia (Bavaria S.A.)
    Sep 2018 - May 2019 (9 months)
    • Structured and led the Strategic Plan for the Trade Marketing area for the BBC brand to generate traffic and increase sales in more than 200 points of sale nationwide. • Ensured efficient budget execution and measured the impact of Trade activities on the performance of points of sale.
  • D
    Digital Trafficker
    Oct 2017 - Jun 2018 (9 months)
  • Subway
    Brand Development Specialist
    Subway
    Oct 2012 - Aug 2015 (2 years 11 months)
  • Groupe SEB
    Trade Marketing Assistant
    Groupe SEB
    Dec 2010 - Feb 2012 (1 year 3 months)
Education verified_user 0% verified
  • Sabana University INALDE
    Executive MBA
    Sabana University INALDE
    Sep 2023 - Current (1 year 11 months)
  • New York University
    Ms. in Integrated Marketing
    New York University
    Sep 2015 - May 2017 (1 year 9 months)
  • Universidad de la Sabana
    Administración de Mercadeo y Logística Internacionales
    Universidad de la Sabana
    Jul 2007 - Sep 2013 (6 years 3 months)