With more than 15 years of experience in marketing, I have a proven record of designing and implementing successful marketing campaigns for various industries and regions, including ecommerce, pharma, retail, technology, startups, mass consumer, and Hispanic market in the USA.
My core competencies include digital strategy, SEO, SEM, CRM, analytics, web, SEA, UX, and CX. I align all digital channels, content, and campaigns with the brand consistency and business goals, and measure the ROI and budget reach. Tools Google Analytics, AdWords, SEMrush, Hootsuite, Emarsys, HubSpot, Mailchimp, Adobe, WordPress, Salesforce, TikTok ads, Facebook Ads, LinkedIn Ads, X Ads, Hotjar. I also motivate and guide the marketing team to achieve the goals, and set up alliances with the product, design, and sales areas to increase customer satisfaction.
As the Digital Marketing Director at Grupo Salinas, I lead the global digital marketing strategy in Latin America. We reached 107% of sales during the Hot Sale 2023 and increased the ecommerce channel share by 3% in 2022. My mission is to position Italika and Hero as the leaders in the motorcycle segment, and to generate qualified leads and revenue through innovative and effective digital marketing solutions.
