Maria Alejandra Arias

D

Digital Strategy

May 2024 - Current (1 year 3 months)

Lead strategic consulting processes for entrepreneurs and professionals to build authentic, coherent, and differentiated personal brands, increasing digital visibility by 60%. Developed and implemented a strategic and high-converting sales funnel for online courses and personal brands, resulting in a revenue increase of over 150%. The funnel integrated social media content, paid advertising, and email marketing campaigns with open rates up to 70% (ActiveCampaign and MailerLite). Designed compelling landing pages using MasterTools and WordPress, and created visual assets with Canva to support brand consistency and user engagement.

Y

Yoga Instructor & Self-Awareness Therapist

Apr 2023 - Current (2 years 4 months)

Facilitate yoga and meditation sessions focused on improving the physical and mental well-being of over 100 students. Design personalized therapeutic sessions using tools such as coaching, symbolism, and tarot. Organize holistic retreats and workshops that integrate practices for personal development and expanded awareness.

Project Manager

Growin

Nov 2022 - May 2024 (1 year 7 months)

Reduced 80% of manual operational tasks by automating key processes using Zapier and integrating tools such as Google Sheets, MailerLite, and registration forms. Designed and executed digital strategies for webinars, courses, and landing pages, optimizing the customer journey and improving registration and conversion rates in the wellness sector. Facilitated strategic sessions using the Business Model Canvas to define value propositions, customer segments, and revenue streams, structuring scalable and viable business models for digital products and services.

Brand & Innovation Analyst

Grupo Nutresa

Oct 2018 - Feb 2022 (3 years 5 months)

Managed 100% compliance with the sales and marketing investment budget by optimizing resources through rigorous KPI tracking and continuous strategic planning. Developed a new cappuccino and infusion product portfolio that enhanced market positioning through product reformulation, packaging redesign, and a new shopper marketing and digital strategy across five countries: the U.S., Guatemala, Costa Rica, Panama, Ecuador, and Peru. Contributed to the development and implementation of brand and action plans for 2020, 2021, and 2022 by integrating market, consumer, and shopper insights to guide strategic decision-making. This included analysis of internal sales performance and competitive landscape using tools such as Nielsen and Dichter & Neir

Maria Alejandra Arias

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