Marc Sobhrajani BRAND AND DIGITAL MARKETING PROFESSIONAL WITH 10+ YEARS OF

Strategic Planner

HAKUHODOBCi

Jan 2025 - Current (1 year 6 months)

Supported strategic planning for brands by grounding creative ideas in consumer insights, cultural context, and behavioral understanding. Contributed to brand and communication strategy development, problem definition, and insight generation, strengthening the ability to connect brand strategy with execution across platforms. Integrated AI content development capabilities into pitches and presentations, showcasing innovative approaches and refining prompts for the creation of digital personas to enhance strategic planning and better understand target audiences. • Managed daily operations within an advertising agency environment, ensuring seamless workflow through effective calendar scheduling and email management, which is integral to proje

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Freelance Marketing Comms. Professional

Multiple Brands

Jan 2024 - Jan 2025 (1 year 1 month)

Develops livestream and digital content approaches aligned with conversion and growth objectives, prepares growth plans and proposals, and reviews performance metrics to drive continuous improvement. Works closely with creatives, hosts, and operations partners to ensure seamless execution and consistent brand experience. • Leveraged extensive experience in email management as a crucial component of client-facing marketing communications, ensuring timely and effective client correspondence and campaign delivery. • Incorporated advanced data analysis and strategic interpretation beyond simple data entry, recognizing that robust strategy formation and performance evaluation are paramount in achieving client objectives and demonstrating value

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Synergy Officer

ABS-CBN Film Productions Inc.

Jan 2021 - Jan 2024 (3 years 1 month)

Managed large-scale brand partnerships across film, digital, and talent platforms, serving as senior liaison to brand principals. Led planning and execution of branded content programs designed to drive audience engagement and commercial performance, contributing approximately P20M in advertising revenue. As part of our role in the entertainment industry, we consistently write scripts and sample creative material as part of our proposals and presentations for our client appreciation and guidance to our creative and digital teams. Strict calendar scheduling was integral to effective project management, particularly for all client-facing aspects of the role. Proficiency in Google Workspace, the company's preferred office suite, and efficient

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Senior Content Planner

Essence mediacom

Jan 2020 - Jan 2021 (1 year 1 month)

Created pitch decks, managed and negotiated with Key Opinion Leaders (KOLs), identified Key Performance Indicators (KPIs), and integrated various marketing platforms for campaign recommendations and implementation of various brand partners across the agency. This involved maintaining constant communication with clients and creatives, managing attachments, conducting follow-ups, and making necessary call-ins to ensure no critical aspect of the project was missed.

Branded Entertainment and Partnerships Specialist

ABS-CBN Corporation

Jan 2019 - Jan 2020 (1 year 1 month)

Handled brand and advertiser accounts through end-to-end branded entertainment and integrated campaigns across broadcast and digital platforms. Prepared proposals, campaign plans, and partnership recommendations that increased brand visibility and engagement, contributing to approximately P15M in advertising revenue. The role emphasized community-driven effort and infotainment, necessitating the integration of educational material into campaign executions and community development efforts to enhance engagement and brand perception. • Leveraged strong calendar scheduling and email management skills, essential for a predominantly client-facing and servicing role, to ensure seamless coordination and effective client communication.

Associate Producer

Megaworld Corporation

Jan 2017 - Jan 2019 (2 years 1 month)

Supported brand and retail portfolio campaigns for lifestyle mall brands, coordinating content, on-ground activations, and partner requirements. Worked closely with marketing and operations teams to ensure consistent execution and customer-facing brand experience.

Production Assistant/Marketing On-Grounds Officer/Producer

CNN Philippines

Jan 2012 - Jan 2017 (5 years 1 month)

Supported sponsored programs, brand-led segments, and marketing initiatives by coordinating production schedules, partner requirements, and internal stakeholders. Assisted in executing brand-driven programs while ensuring alignment between editorial, commercial, and operational teams.

Marc Sobhrajani

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