Marcos Antônio Coelho Lima da Silva
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Marcos Antônio Coelho Lima da Silva

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Detail

São Paulo, Brazil

Contact Marcos regarding: 
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Full-time jobs
Starting at USD3k/month
Flexible work
Starting at USD22/hour
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Timeline


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Résumé


Jobs verified_user 0% verified
  • K
    SR Product Owner Latam
    Keyrus / Sephora
    Dec 2025 - Current (6 months)
  • Aktie Now
    Sr IT Project Manager
    Aktie Now
    Feb 2024 - Jul 2025 (1 year 6 months)
    As a Sr IT Project Manager, I was responsible for the development, refinement, and control of scope/backlog for simultaneous and complex projects across diverse business sectors in Brazil, Canada, and the USA. I successfully implemented AI and CRM solutions to enhance usability (UX), response time, and NPS, integrating OpenAI and ChatGPT as advanced plugins in our Zendesk Enterprise projects. My role involved negotiating priorities, communicating risks, and managing scope changes effectively. I facilitated Scrum ceremonies and conducted weekly PPMO reviews, ensuring alignment and progress across teams. Additionally, I managed change and mitigated risks throughout the project lifecycle, working with notable clients such as Icatu Seguros, Bos
  • Netbiis
    Sr IT Project Manager - Adobe Experience Manager (AEM)
    Netbiis
    May 2023 - Dec 2023 (8 months)
    As a Sr IT Project Manager specializing in Adobe Experience Manager (AEM), I successfully planned and executed complex migrations involving millions of assets, resources, CDN, content fragments, and dynamic media, including videos, photos, and podcasts. My responsibilities included scope and backlog construction, task planning, and resource and cost management, ensuring that all project milestones were met efficiently. I facilitated Scrum ceremonies and provided regular sprint delivery updates to the client's executive team, maintaining transparency and alignment throughout the project lifecycle. A notable achievement was the successful delivery of the project for www.OTempo.com.br. Additionally, I leveraged my understanding of Software as
  • NTT DATA
    Sr IT Project Manager - Digital Experience
    NTT DATA
    Feb 2020 - Feb 2023 (3 years 1 month)
    As a Sr IT Project Manager specializing in Digital Experience, I identified clients' needs and led agile projects, conducting scrum ceremonies such as Kick-off, Review, Retrospective, and Backlog Grooming. I managed multiple squads of up to 30 professionals, conducting 1:1s and biannual performance reviews to foster team development and engagement. Oversight of financial operations was a key responsibility, where I presented POCs, supported pre-sales efforts, and explored upsell opportunities for digital products and solutions. I effectively managed crises and led war-room operations to ensure project continuity. Key projects included collaborations with major clients such as Santander on their Digital Wallet (PIX), Unilever for WhatsApp or
  • Atento
    Project Manager - Digital Transformation
    Atento
    Dec 2018 - Aug 2019 (9 months)
    As a Project Manager specializing in Digital Transformation, I identified opportunities to enhance Net Promoter Score (NPS), customer experience (CX), and user experience (UX) of digital products and solutions. I coordinated a team of 20 professionals in creating knowledge bases, establishing usability practices, and training chatbots to improve customer service through automated virtual assistants. My role involved designing and implementing chatbots, while closely monitoring key performance indicators (KPIs) such as interaction quality, retention, transfer rates, and semantics. I developed conversation flows, personas, user journeys, and service scripts to ensure seamless user interactions. Additionally, I leveraged my understanding of So
  • V
    Product Owner
    VIVA SALUTE
    Dec 2017 - Sep 2018 (10 months)
    • Integrated Magento with Shopify and major Brazilian marketplaces to deliver health products directly to thousands of customers. • Analyzed user behavior with Hotjar (heatmaps). • Defined personas, executed marketing campaigns (SEO, SEM), and marketing automation via RD Station. • Designed and launched the digital product COACHCARE Telehealth – a health prevention app and platform, including operational, business, and pricing models.
  • D
    Entrepreneur and Web Developer
    DIGITAL HAYAT CIPE.ORG
    Jul 2015 - Dec 2017 (2 years 6 months)
    • Developed institutional portals and landing pages; conducted usability testing and launch campaigns. • Managed email marketing using MailChimp. • Implemented e-commerce for course, workshop, and membership sales.
  • S
    Product Owner and Marketing Specialist
    SHARECARE HEALTHWAYS BRAZIL
    Mar 2014 - Jun 2015 (1 year 4 months)
    • Established and managed the Digital Services division in Brazil, focusing on strategy, branding, and communication assets. • Automated email campaigns, performed UX analysis, and ran A/B tests to enhance user experience and engagement. • Planned and executed user retention strategies based on strategic tracking metrics. • Led the successful launch of the SulAmérica Saúde Ativa mobile app and portal, seamlessly integrated with the Telehealth contact center. • Analyzed user behavior through Hotjar and integrated internal systems with external partners to ensure data hygiene and optimize SMS/email automation. • Utilized insights gathered from a SaaS chatbot to inform new engagement campaigns, enhancing our marketing strategies. • Tools/Frame
  • B
    Product Owner I & II
    BAYER CROPSCIENCE GMBH
    Apr 2008 - Oct 2013 (5 years 7 months)
    • Winner of Global Awards 2013 – Market-centric Innovation for leading the Bayer AgroServices B2B Portal, the first mobile agribusiness platform for big farmers. • Increased institutional site traffic by 378% and distributor portal access by 343%. • Led implementation of digital solutions, including: ◦ 1st iPad-based field solution for agribusiness, feeding data into corporate dashboards. ◦ Online Goal Planning and Loyalty Platform. ◦ (Mais Qualidade) traceability portal from farm to point of sale. ◦ Supported SAP-Blackberry integration with Order Entry reseller platform. • Led LATAM web visual identity rollout and digital competitor monitoring. • Conducted market analysis via Google Analytics, WebTrends, AT-Internet. • Delive
  • G
    Digital Marketing Analyst
    GRUPO JSL LTDA.
    Apr 2007 - Mar 2008 (1 year)
    • Implementation of the first intranet and six corporate websites. • Internal and external communication through magazines and corporate TV. • Creation of the Group's Brand Manual and graphic materials (advertisements, BusDoor, fleet visual identity, institutional videos). • Organization of events, trade shows, and internal marketing initiatives. • Experience in visual communication, prepress, printing (offset, digital, large format), and post production workflows.
  • B
    Marketing Intern B2B
    BRASILPREV SEGUROS E PREVIDÊNCIA S.A.
    Jan 2004 - Jan 2006 (2 years 1 month)
  • S
    Marketing Intern B2B
    SANTIAGO & CINTRA IMP. E EXP. LTDA.
    Sep 2002 - Jan 2004 (1 year 5 months)
  • G
    Webmaster
    GUIADOHARDWARE.COM
    Sep 1999 - Jun 2002 (2 years 10 months)
Education verified_user 0% verified
  • I
    Postgraduate Program
    Impacta College
    Jul 2025 - Current (11 months)
  • C
    Cyber Security Academy (Banking)
    Jul 2023
  • P
    Product Masterclass: Building Digital Products
    ProductSchool.com
    Jan 2022 - Mar 2022 (3 months)
  • Scrum.org
    CSM PSM1 – Certified Scrum Master
    Scrum.org
    Apr 2020
  • T
    GPDR Certification
    Training Education Services
    Mar 2020
  • F
    Strategic Management of Digital
    FGV – Fundação Getúlio Vargas
    Aug 2017 - Dec 2017 (5 months)
  • D
    Dashboards for BI – CompuClass
    May 2016
  • Sharecare
    Customer Engagement Techniques
    Sharecare
    Nov 2014
  • G
    Google AdWords for Industry
    Google HQSP
    Sep 2008
  • B
    Web Strategy & UX Workshops
    Bayer HQ
    Jan 2008 - Jan 2011 (3 years 1 month)
  • A
    Bachelor's degree
    Anhembi-Morumbi University
    Feb 2002 - Dec 2005 (3 years 11 months)