Marcella Rocha

I have ten years of solid experience in the fields of retention marketing, CRM and loyalty. I have led CRM teams in different companies, being responsible for retention strategies using customer data analytics, delivering personalized campaigns and offers, and driving engagement and growth, with a proven ability to increase revenue and achieve business goals by using effective CRM best practices. Skills: CRM, retention marketing, loyalty rewards, customer lifecycle, segmentation, e-mail marketing, agile product management, automated customer journeys, leadership Graduated in Digital Business at USP, certified in Inbound Marketing by Hubspot and Marketing Fundamentals by Google, I always seek my personal and professional growth through learning, both in studies and in my daily experience.