Marcela Almeida

Marcela Almeida

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Designer | Digital marketer
Bogotá, Bogota, Colombia

Contact Marcela regarding: 
work
Full-time jobs
Starting at USD1.8k/month
Flexible work
Starting at USD12/hour
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Résumé


Jobs verified_user 0% verified
  • Change.org
    Email marketing Specialist & Fundraiser Officer
    Change.org
    Jan 2023 - Oct 2023 (10 months)
    Developed B2C email marketing strategies to improve the health and growth of the user base in 8 countries in Central America, achieving a 20% increase in total users and a 35% increase in the most engaged segments of users. Data monitoring and analysis is conducted to craft country-segmented digital strategies that deliver precise information for informed decision making, in tight collaboration with campaigners. Consequently, priority countries for operation in the region were identified. Developed and executed B2C fundraising campaigns for eleven Latin American countries via email marketing, resulting in the acquisition and retention of over 100 new donors per quarter. Worked collaboratively with campaign teams from diverse countries to im
  • Change.org
    Campaigns Coordinator
    Change.org
    Jun 2018 - Dec 2022 (4 years 7 months)
    Successful management of the email program, implementing growth marketing strategies that resulted in a 300% increase in audience, as well as leading the creation of content for digital campaigns across multiple platforms, including email, social media and press. Analyse and consistently track metrics to develop brand positioning strategies in Colombia, utilising consumer and user traffic data to target campaign themes and optimise their impact on the audience. Successfully re-launched and managed social networks in Colombia, resulting in significant audience growth, in particular on Instagram, and built strong relationships with multiple stakeholders, culminating in a robust institutional presence. Develop compelling and emotionally engagi
  • Universidad de los Andes
    Asistente graduado de docencia
    Universidad de los Andes
    Aug 2016 - May 2018 (1 year 10 months)
    Tutoring aimed at students to enhance their reading and writing proficiency. Additionally, initiate and release the social media accounts of the Centro de Español that managed to reach more than 3,000 individuals.
  • Servinformación S.A.S
    UX & Graphic Designer
    Servinformación S.A.S
    Jun 2016 - Nov 2016 (6 months)
    Development and optimization of interfaces to enhance the user experience of geolocation apps created by the company, along with efficacious strategies to increase the company's presence in social networks.
Education verified_user 0% verified
  • Universidad Nacional de Colombia
    Diseño Industrial
    Universidad Nacional de Colombia
    Feb 2010 - Dec 2016 (6 years 11 months)