Manuela Lopera González

C

Event and Trade Show Manager

Camacol Antioquia

Jan 2024 - Mar 2024 (3 months)

I led the strategic planning and execution of national and international fairs, aligning event marketing with commercial goals. I worked collaboratively to speed up proposal approvals and close deals with our commercial team and marketing agencies. Additionally, I developed outstanding sponsorship proposals, managed key international client relationships, and maintained robust supplier partnerships to ensure high-quality event execution. Improved internal communication efficiency with clients by 20%. Reduced onboarding times for trade show participants by 30%, simplifying the initial communication process to ensure quicker and more efficient entry for new exhibitors. Increased international client attendance by 10% at Expocamacol 2022, expa

Commercial Growth Strategist

Pardux

Apr 2023 - Apr 2024 (1 year 1 month)

I directed sales strategies and managed key client accounts, fostering retention with community building and onboarding content. My leadership in organic content, paid advertising, and email marketing, combined with a focus on communication and analytics, drove client satisfaction and business expansion. - Increased qualified leads in Colombia by 50%. - Boosted brand recognition in Medellín by 70%. - Reduced customer onboarding time by 20% through demo videos. - Grew the Instagram community by 266.91%.

W

Key Account Manager

WISHPOND TECHNOLOGIES

Nov 2022 - Apr 2023 (6 months)

I managed digital marketing strategies across 15 U.S. and Canadian accounts, focusing on increasing lead generation and brand awareness through paid advertising, email marketing, and organic content. I efficiently handled client relationships, onboarding, and project management, providing regular updates and leveraging performance data to optimize campaigns. Maintained and consistently achieved a client satisfaction score of 8/10, reflecting high standards of customer service and loyalty. Reduced the time spent in 1:1 client meetings by 30% through the strategic use of clear presentations and instructional videos. Increased client engagement with customized marketing strategies by 20%, demonstrating effective client management and campaign

Key Account Manager

Wishpond Technologies

Nov 2022 - Apr 2023 (6 months)

I managed digital marketing strategies across 15 U.S. and Canadian accounts, focusing on increasing lead generation and brand awareness through paid advertising, email marketing, and organic content. I efficiently handled client relationships, onboarding, and project management, providing regular updates and leveraging performance data to optimize campaigns. - Maintained and consistently achieved a client satisfaction score of 8/10, reflecting high standards of customer service and loyalty. - Reduced the time spent in 1:1 client meetings by 30% through the strategic use of clear presentations and instructional videos. - Increased client engagement with customized marketing strategies by 20%, demonstrating effective client management and ca

Coordinadora logística de ferias

Cámara Colombiana de la Construcción, Camacol

Jan 2021 - Nov 2022 (1 year 11 months)

I led the strategic planning and execution of national and international fairs, aligning event marketing with commercial goals. I worked collaboratively to speed up proposal approvals and close deals with our commercial team and marketing agencies. Additionally, I developed outstanding sponsorship proposals, managed key international client relationships, and maintained robust supplier partnerships to ensure high-quality event execution. - Improved internal communication efficiency with clients by 20%. - Reduced onboarding times for trade show participants by 30%, simplifying the initial communication process to ensure quicker and more efficient entry for new exhibitors. - Increased international client attendance by 10% at Expocamacol 20

S

Project Leader

Storiies lab

Aug 2017 - Nov 2020 (3 years 4 months)

I led BTL brand activations for diverse clients including startups, shopping malls, and travel sectors, guaranteeing effective project management and strong client and supplier relationships. As Marketing Leader and Community Manager for the INDOOR account, I boosted lead generation and brand positioning through organic content, targeted advertising, influencer partnerships, and direct community engagement. - Improved proposal and reporting processes, increasing efficiency by 40%. - Grew the activator team by 20% via focused training programs, optimizing team capabilities. - Boosted INDOOR’s brand recognition in Colombia by 30%, securing major clients and strategic partnerships to enhance market presence.

Manuela Lopera González

About

Detail

Contact Manuela regarding:

Timeline

Résumé

Languages:

Manuela's behavioral traits
Manuela's likely patterns of behavior, thought, values, and emotion. Based on the HEXACO model, OCP instrument, and Torre’s own research.

Manuela Lopera González new_releases

About

Detail

Contact Manuela regarding:

Manuela Lopera González