Manuel Serna Cortés

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Business Intelligence Consultant

Metrialabs - Freelance

Feb 2024 - Current (1 year 6 months)

Provide expert BI and data analysis services for clients across various industries. • Capture and analyze business requirements to develop data-driven solutions, resulting in 30% improvement in decision-making processes. • Create detailed process and data flow diagrams to facilitate clear communication between business and technical teams. • Conduct data analysis and validation, ensuring 99% accuracy in project scope definitions.

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Strategy and Analytics Lead

Haleon (GSK spin-off) Consumer Healthcare

Nov 2021 - Dec 2023 (2 years 2 months)

Led data-driven strategy initiatives and analytics projects across Latin America. • Managed cross-functional teams to implement BI solutions, resulting in 40% faster data-driven decision making. • Developed and maintained business requirements documentation for QA and development teams, reducing project errors by 25%. • Conducted functional and performance testing of data systems, ensuring 99.9% uptime of critical BI platforms.

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Commercial Excellence & Analytics Lead

ABBOTT NUTRITION INTERNATIONAL,

Mar 2016 - Nov 2021 (5 years 9 months)

Directed business intelligence and analytics initiatives for the nutrition division. • Served as a liaison between business and technical teams, facilitating clear communication and project alignment. • Created and optimized data analysis models using Microsoft Excel and Power BI, improving reporting efficiency by 35%. • Managed multiple projects simultaneously, ensuring timely delivery within project schedules 100% of the time.

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Senior Growth Analyst

Fractal Analytics

Mar 2014 - Mar 2016 (2 years 1 month)

Led data analysis projects and growth strategies for Fortune 500 clients. • Developed predictive models and data visualization tools using Microsoft Excel and Power BI, reducing reporting time by 40%. • Conducted in-depth market research and data analysis, providing actionable insights that increased client revenue by 15%.

Manuel Serna Cortés

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Manuel's likely patterns of behavior, thought, values, and emotion. Based on the HEXACO model, OCP instrument, and Torre’s own research.