Manuel Felipe Echeverri Vélez
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Product Manager - Product Owner
Antioquia, Colombia
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- LSenior Product Manager public Remote experienceLean Solutions Group - Lean TechApr 2023 - Current (2 years 2 months)Managing and Contributing to the entire product lifecycle and roadmap, from product discovery research and requirements elicitation to product design, building, launching, and impact measuring. Provide to the whole team with its market expertise, deep competitors' analysis, and thorough user understanding to clearly establish how they think, feel, buy, and use products. Perform market research and competitive analysis to ensure product-market fit. Work closely with engineering, sales, marketing, and customer support departments, to ensure business case and customer satisfaction goals fulfillment. Running pre-launch, beta, and pilot version tests, and performance check-ups during the different product development phases, keeping an eye on
- LProduct Manager and digital transformation consultant public Remote experienceLinka AgenciaJan 2023 - Current (2 years 5 months)Consultancy on market analysis, product-market fit, business model, and development guidelines to develop a virtual advertising management platform that uses emerging technologies for advertising space sales, supporting users' decision-making with AI when implementing its sales and marketing strategies.
Product manager / Product owner verified_user Verified experienceVaico Vision ArtificialJan 2018 - Dec 2022 (5 years)- Managed SaaS development through the use of Design Thinking, Innovation Management, Lean Startup, Agile and SCRUM methodologies, resulting in a 4-year business and $200 million COP turnover during the 18 months - I led the SaaS tech development leading a technology team of 8 people, impacting +10 companies, 16 construction sites and +100 workers (end-users) • Digital products' design from idea conception to launch, ensuring business objectives achievement and resource-efficient management. • Product-Market Fit's leadership in order to ensure a profitable SaaS, accurately turning stakeholders' needs into digital product features. • Ensure product development alignment with the business model, value proposition, and customer segmentation th- Product design and innovation lecturer verified_user Verified experienceEAFITJan 2016 - Current (9 years 5 months)• Speaker and lecturer in topics such as digital transformation, Innovation management, Business model design, Design thinking, Service and Product design. • 6+ Years of training Colombian future executives, entrepreneurs, and professionals on topics such as design thinking, digital product development, business model design, and innovation management
- Digital transformation and innovation consultant / POAlcaldía de Medellín-Universidad del CEIPAAug 2015 - Dec 2016 (1 year 5 months)- Achieved a 70% downturn in the time spent on data collection, analysis, and executive reports elaboration - Increased the efficiency of the whole bidding tracking process, through the assertive communication of KPIs and visually intuitive reports shared with supervisors and the management team - Positioning the Public Works office as one of the most efficient in the Municipality • Digital product design to optimize the supervisors' management tasks related to tracking all the city's infrastructure contracts (500+ contracts/y) at Medellin's municipality and its public works office • Lead the digital product implementation by ensuring user-product fit and guaranteeing solutions to the needs of every stakeholder by using service design tech
- PProduct Design StrategistPerfoTec / 't Groene Loo BVSep 2014 - Jan 2015 (5 months)- Strategic opportunities identification for the company's revolutionary Nano-pores packaging technology within the targeted market - Existing products' re-design to ensure coherence between the company’s offer, the purchase context (Supermarkets), and the consumers' needs - Innovation guidelines definition for the future services and products creation and introduction in the targeted market Leading the introduction of the company's Dutch-floral product into the US market through strategic design analysis.
- UDisruptive innovatorUnilever - Global Innovation CenterFeb 2014 - Aug 2014 (7 months)- 100% e-commerce product portfolio design including monthly subscription service and more than 20 products offer - Innovation guidelines formulation for future product introduction within the e-commerce channel - Future scenarios definition to find strategic opportunities within the e-commerce channel Strategic design project aimed to innovate the company’s e-commerce channel
- Service designerRabobankSep 2013 - Dec 2013 (4 months)- Proyecto de diseño estratégico para la entidad financiera Rabobank, analizando las tendencias de estilo de vida para el diseño de servicios en el futuro cercano Proyecto de diseño estratégico para la entidad financiera Rabobank, analizando las tendencias de estilo de vida para el diseño de servicios en el futuro cercano.
- FUser Interface DesignerFeedbackFruitsApr 2013 - Jun 2013 (3 months)Project aimed to redesign Feedbackfruits PPT plug-in interface through the analysis of the user experience and interaction.
- OMarketing department coordinatiorOrganización Corona - ColcerámicaOct 2012 - Jan 2013 (4 months)- Product portfolio re-arrangement using the “Commercial Classification Method” aiming to optimize the entire portfolio economical value and identifying key strategic innovation opportunities. - The process enabled the formulation of development guidelines that were transmitted to the NPD department for the introduction of key products and services in the coming term. Design and implement product portfolio plans. Support market research. Launch Marketing campaigns. Analyze annual price increment. Create Promotional activities. Tracking sales and margin. Design strategies in order to achieve the company’s marketing objectives in order to ensure the business value proposition
- OTechnical projects managerOrganización Corona - ColcerámicaMar 2011 - Sep 2012 (1 year 7 months)- Product portfolio update through “Early Market Introduction” innovation methods, enabling incomes 3 months after the project had started. - Quality maintenance and improvement of existing products through Lean & Six Sigma manufacturing methods. New product design, gathering requirements from different departments such as marketing, consumer insights, manufacturing, quality assurance, amongst others.
Education
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50% verified
- Industrial and product designDelft University of TechnologyFeb 2013 - Feb 2015 (2 years 1 month)
- Product design engineering verified_user Verified experienceEAFITFeb 2005 - Nov 2010 (5 years 10 months)
Awards
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0% verified
- Colfuturo ScholarshipDelft University of TechnologyJun 2012