María Alejandra Martínez Patiño Publicista y Mercadologa | Account Executive |

Senior Account Coordinator

Tambourine

May 2026 - Current (4 months)

Act as the strategic operational support and primary point of contact for a core portfolio of 60 international accounts, managing direct client meetings and aligning deliverables across Paid Media, Social Media, and retention goals. Direct continuous cross-functional collaboration and task execution with internal design, development, and SEO teams to ensure seamless web implementations and high-converting landing pages. Enforce rigorous QA protocols, ADA compliance, and SEO best practices across all digital deliverables. Spearheaded the technical rescue and stabilization of a high-risk enterprise account by resetting misaligned scopes, coordinating complex website code modifications, and bridging communication with the development team.

Account Coordinator

Tambourine

Oct 2025 - Current (11 months)

Managed high-volume client operations by processing and resolving web editing tickets under strict Service Level Agreements (SLAs). Maintained constant alignment and task tracking with internal design, development, and SEO teams to ensure accurate implementation of client requests. Executed technical web optimizations, ensuring 100% compliance with SEO best practices, rigorous QA protocols, and ADA (Accessibility) standards. Conducted user research, friction analyses, and usability testing to minimize rework risks and optimize conversion funnels. Provided reliable support for international accounts, ensuring digital strategies aligned with corporate methodologies and client retention goals.

Sr. Client Development Executive

ABCW

May 2025 - Sep 2025 (5 months)

Supervised digital marketing workflows for high-investment accounts, ensuring technical precision and alignment with global brand guidelines. UX & SEO Leadership: Led user experience (UX) management and SEO strategies, ensuring the technical integrity of digital products through continuous improvement cycles. Brand Identity & Stakeholder Management: Managed visual identity consistency using Adobe Photoshop to align all assets with global brand manuals. Acted as a technical lead in stakeholder negotiations, backing deliverables with data and creative excellence. Full-Funnel Strategy: Coordinated Paid Media campaigns and Social Media strategies to maximize digital reach and brand awareness. Niche Expertise (Healthcare Marketing): Applied

Digital Strategy & UI/UX Specialist

Speed Turbo Colombia SAS

Nov 2024 - Dec 2025 (1 year 2 months)

Led digital positioning strategies, web management, and social media growth specifically for the automotive sector. Acted as a strategic bridge between digital lead generation and sales conversion. Mobile App Development (UI/UX): Led the visual development of the company’s mobile application using Adobe XD and the Adobe Creative Suite, ensuring an intuitive interface aligned with corporate identity. Lead Management & CRM: Managed all inquiries from the website and social media channels. Performed CRM functions by qualifying and nurturing leads before routing them to the sales team to maximize conversion rates. Brand Strategy & Point of Sale (POS): Developed brand manuals and POS materials under the "Stop, Engage, and Land" concept, creat

Sales and Communications Intern

Bosch Colombia

Jan 2024 - Oct 2024 (10 months)

Executed automated communication strategies and high-scale Email Marketing campaigns under strict global corporate policies. Leveraged SAP, Power BI, and Datamyne to collect and analyze market research data, identifying high-value growth opportunities and customer penetration trends in the Colombian market to actively support the Trade Marketing Team. Managed and segmented regional distributor databases and order history via SAP, tailoring large-scale sales communications to specific customer segments based on historical performance. Developed high-impact audiovisual content and dynamic graphics using Adobe Creative Cloud, ensuring rapid deployment of multimedia assets for internal communications and social channels while maintain

Community Manager

Truchas Suralá SAS

Mar 2023 - Sep 2023 (7 months)

Led the end-to-end branding development, from visual identity conceptualization to the creation of digital and traditional marketing assets. Acted as the primary strategic link for B2B clients and distributors. Brand Identity & UX: Conceptualized and executed the brand’s visual identity. Managed web maintenance and SEO optimization, ensuring a seamless user experience (UX) aligned with high-quality market standards. Social CRM & Retention: Performed Customer Relationship Management functions via digital channels to identify high-value leads, resolve service issues, and maintain communication logs that ensured long-term client satisfaction and loyalty. Integrated Marketing Strategy: Designed promotional materials and executed positioning

Logistics Coordinator

Lean Solutions Group

Sep 2022 - Jul 2023 (11 months)

Specialized in U.S. ground logistics operations and strategic sales development, acting as a critical point of contact for complex supply chain needs within the North American market. B2B Sales & Prospecting: Executed high-volume cold calling strategies targeting companies in the logistics sector, managing the complete sales cycle from initial prospecting and consistent follow-up to ongoing product support. Operational Logistics & Route Optimization: Oversaw comprehensive ground transport operations, including real-time truck tracking, shipment confirmations, weight verification, and precise distance calculations to maximize delivery route efficiency. Customer Support & Issue Resolution: Delivered specialized, high-reliability suppo

Call Center Representative

Teleperformance Colombia

Oct 2020 - Aug 2022 (1 year 11 months)

Provided high-level customer service and technical troubleshooting for clients in the United States and Canada, consistently recognized as a Top Performer for exceeding operational metrics. Technical Troubleshooting: Resolved complex issues related to Smart Home Security technology, including smart cameras, motion sensors, automated door locks, and environmental safety devices (CO2/smoke sensors). Conflict Resolution & Escalations: Handled high-pressure escalations, managing difficult customer situations with professional communication and effective solutions. Sales & Upselling: Identified customer needs during technical interactions to offer and sell new products, contributing to the company's revenue growth. KPI & Performance Mastery:

María Alejandra Martínez Patiño

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