Magdalena Bidabehere

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Pilot Manager / Product Manager & Process Lead

WAO Shop

Dec 2020 - Oct 2022 (1 year 11 months)

• Launched social e-commerce platform in South America, leading a team across operations, logistics, marketing, CX and sales. • Designed and implemented processes for full social e-commerce, • Managed growth and improved user satisfaction, NPS scores, and retention rates, customer engagement. • Worked closely with UX/UI design, development and customer engagement by 30% in the first quarter.

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Head of Innovation in Mediacom Beyond Advertising

Mediacom Argentina

Nov 2016 - Nov 2018 (2 years 1 month)

• Collaborated with clients to develop innovative media and content strategies, achieving annual objectives. • Led the production of content for major clients, resulting in a 30% increase in business wins. • Participated on over 20 new business global and regional pitches providing strategy and overall storyline with content proposals. Clients: Santander Bank, ABInbev, Revlon, Siemens. Glaxo Smith Kline.

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Product Director & Co-Founder

Avanti App & Platform

Nov 2016 - Apr 2024 (7 years 6 months)

• Developed and launched an access control platform for gated communities and private buildings, securing seed funding. • Recruited and managed a tech team: UX/UI, backend, and front-end engineers. Achieved MVP and ongoing platform enhancements. • Led product development using Agile methodology, working with JIRA, Trello, and InVision.Plus SQL Data Analysis. • Launched and led platform's marketing strategy, managing user stories to design and develop necessary features for customer growth.

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Account Marketing Director

O2 Telefonica

Feb 2014 - Nov 2015 (1 year 10 months)

• Managed multiple agency campaigns, focusing on CRM data strategy for customer retention and acquisition. • Enhanced customer engagement by 35% through personalization projects using big data and programmatic bidding. • Participated in Scrum sessions while collaborating with the Project Management team during secondment at Telefonica UK, which facilitated the delivery of key projects and improved our agile project execution capabilities.

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Senior Account Manager

OgilvyOne Worldwide

Jan 2013 - Feb 2014 (1 year 2 months)

• Managed digital campaigns for British Airways and Virgin Atlantic, leading to a 25% increase in customer retention. • Collaborated closely with project management teams and digital developers, participating in Scrum meetings to enhance communication and streamline project execution, effectively acting as a project manager in various scenarios.

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Senior Account Manager

Sapient Nitro

Aug 2011 - Aug 2012 (1 year 1 month)

• Managed Sky TV's direct marketing TV and press campaigns.

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Senior Commercial Analyst & Process Lead

Almar Group

Mar 2007 - Mar 2011 (4 years 1 month)

• Improved ROI by 15% through cost-reduction and efficiency measures.

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Marketing & Communications Coordinator

Ecocentro Foundation

Aug 2005 - Mar 2007 (1 year 8 months)

• Secured new funding and enhanced sponsorship opportunities through effective communication and marketing strategies.

Magdalena Bidabehere

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Magdalena's behavioral traits
Magdalena's likely patterns of behavior, thought, values, and emotion. Based on the HEXACO model, OCP instrument, and Torre’s own research.