Amazon Media Specialist
Podean
Feb 2023 - Current (3 years 5 months)
Successfully executed Sponsored Ads campaigns, aligning them with key performance indicators (KPIs) and strategic goals. Developed comprehensive campaign plans for Sponsored Products (SP), Sponsored Brands (SB), and Sponsored Display (SD). Proficient in building and managing Amazon DSP (Demand-Side Platform) campaigns. Implemented DSP strategies encompassing Order settings, budget allocation, device targeting, inventory management, audience targeting, and exclusions. Conducted daily budget pacing analysis for Search and DSP campaigns across multiple brands in the US, EU, and AU markets. Leveraged campaign optimization techniques and performed weekly health checks to identify areas for improvement at the campaign level. Demonstrated proficie