Maria Carolina Publicista

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Marketing Manager

Skin Xclusive

Nov 2025 - Jun 2026 (8 months)

• Leading and supporting the clinic’s marketing strategy across digital and in-clinic channels to strengthen brand presence and visibility. • Managing social media content, copywriting and content, ensuring consistent and on-brand communication and supporting digital campaigns across Meta and Google Ads, including performance tracking and optimisation. • Updating and maintaining website content to reflect services, promotions and brand positioning. • Coordinating external suppliers and marketing partners to support campaigns and activations. • Working closely with management to align marketing initiatives with business goals and daily operations.

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Project Coordinator

International Film Festival of Australia

Oct 2024 - Mar 2025 (6 months)

• Coordination: Assist the general direction and coordination of distinct departments across all stages of the IFFA event pre production, production, and post production, to ensure objectives are successfully achieved. • Marketing: Collaborated in the creation and development of marketing campaigns to promote IFFA and its events, driving engagement and visibility. • Sponsorship and Funding: Collaborated with stakeholders to secure funding and sponsorships, ensuring financial support for festival activities. • Film Research & Nominations: Conducted in-depth research on films and coordinated with nominees and filmmakers to manage the nominations outreach process effectively. • Media & Communications: Drafted press releases, assisted with

Senior Copywriter

RCN Televisión

Aug 2021 - Apr 2022 (9 months)

• Led the conceptualization and execution of 360º advertising campaigns and events for national brands. • Developed concepts and copy for integrated campaigns across print, digital, social media, radio, TV, and out-of-home advertising. • Managed multiple projects from concept to completion, ensuring high-quality standards and timely delivery. • Collaborated closely with creative and art directors to develop impactful creative strategies for our clients.

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Senior Advertising Account Manager

One WorkShop S.A.S.

Mar 2018 - Apr 2021 (3 years 2 months)

• Developed and managed BTL campaigns for brands such as Heineken, Tecate, and Sol, among others. • Organized nationwide and international events, both physical and digital, including a high-profile in-person event for C-level executives in Germany for SAP, managing all aspects from logistical planning to execution and post-event follow-up. • Coordinated events and marketing activations for Consensus and Amadeus, focusing on enhancing brand visibility and customer engagement through tailored digital and physical experiences. • Directed the development of marketing initiatives to expand the customer base and increase revenue.

Creative Copywriter & Creative Project Manager

Dream agency

Aug 2015 - Aug 2017 (2 years 1 month)

• Spearheaded the creation, coordination, and execution of high-impact BTL projects and events for Disney Media + productions, such as Disney Magical Christmas, Mohana, Cars, Disney Junior, among others. • Drafted reports summarizing progress made on projects for review by executive leadership team. • Coordinated resources across multiple departments and teams as needed for successful completion of projects. • Managed multiple projects with competing deadlines simultaneously. Communicated effectively with stakeholders to ensure project goals are met on time and within budget. • Monitored progress of each project to ensure timely delivery of deliverables in accordance with established quality standards. _____ • Managed BTL projects for

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Advertising & Creative Campaign Coordinator

One WorkShop S.A.S.

Oct 2013 - Aug 2015 (1 year 11 months)

Creative Copy BTL. • Crafted innovative activations and unconventional advertising campaigns for clients including A+E Networks (Mexico), Heineken, SAP, and McAfee, resulting in national and international success. • Developed creative copy for a range of marketing materials, including brochures, advertisements and digital content. • Collaborated with graphic designers to create visuals that supported the written content.

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Creative

Scrav Estudio Creativo Audiovisual

Jan 2013 - Jul 2013 (7 months)

• Support for creative processes from different areas such as writing, design and strategy for different brands.

Maria Carolina

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Maria Carolina