Luz Ángela González Ruiz
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B2B Marketing Specialist
Bogotá, Bogota, Colombia
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- FMarketing Specialist public Remote experienceFiddgeApr 2024 - Current (1 year 3 months)As a Marketing Specialist at Fiddge, I lead strategic initiatives to promote and enhance brand awareness across multiple digital platforms. My role encompasses developing and executing comprehensive marketing campaigns, focused on driving engagement and user growth for a diverse audience of engineers and companies. Through content creation, social media management, and performance analysis, I communicate Fiddge’s unique value proposition effectively, helping professionals access global opportunities and development programs. Additionally, I collaborate with cross-functional teams to optimize user experiences, streamline communications, and deliver measurable results aligned with our business objectives. I also spearhead data-driven campa
Marketing Specialist verified_user Verified experience public Remote experienceJTI NetworkApr 2024 - Current (1 year 3 months)As the Marketing Specialist at JTI Network, my primary focus is developing and executing comprehensive B2B marketing strategies tailored to the IT services sector. My main achievement has been designing and implementing a marketing strategy that effectively targets a B2B audience, driving engagement and brand recognition across the industry. Currently, I lead the marketing efforts for four distinct brands under the JTI Network umbrella, ensuring cohesive communication, brand identity, and strategic alignment across all platforms. My role involves crafting data-driven campaigns, optimizing digital channels, and collaborating with cross-functional teams to achieve measurable business results. I am passionate about fostering strong relations- Copywriter & Strategist public Remote experienceBOMERANGOct 2022 - Mar 2024 (1 year 6 months)✅ Design and develop content marketing strategies. ✅ Generate digital content: blogs, emails, publications, website or landing page content, automation flows for various tools, video scripts, etc. ✅ Write ad copies, considering SEO and copywriting principles. ✅ Analyze content metrics to optimize the overall content plan.
- AIntérprete trilingüe (portugués, inglés y español)ABIMAQ - Associação Brasileira da Indústria de Máquinas e EquipamentosSep 2022Intérprete trilingüe en la feria de Colombiaplast 2022 para ABIMAQ.
- CContent Specialist & Content CreatorCaffa ColombiaJul 2022 - Current (3 years)I created and executed a content calendar targeting a B2C audience. Additionally, I managed digital commercial channels and designed content for social media, events, and print. I also conducted product photography.
- Community ManagerLoud Room CreativeApr 2022 - Sep 2022 (6 months)I managed social media channels and wrote copies for food production companies. I designed the email marketing strategy for a freight company and handled the agency's social media. I excelled in understanding client needs and transforming them into valuable content that promotes brands' strategic and business objectives. Furthermore, I managed client relationships.
- CCommunications Professional public Remote experienceCorporación ÁgorasFeb 2022 - Jul 2022 (6 months)In charge of designing and implementing the marketing strategy to strengthen digital presence, as well as creating graphic assets and managing social media.
- EIntérprete trilingüe (portugués, inglés y español)EMBRATUR - Brazilian Tourist BoardFeb 2022Intérprete trilingüe en la feria de turismo Vitrina Turística ANATO 2022 para EMBRATUR.
- FCorrectora de redacción y estilo public Remote experienceFreelance (Self employed)Jan 2022 - Current (3 years 6 months)
- TSO Freelancer public Remote experienceTorre.aiSep 2021 - Nov 2021 (3 months)Torre es una plataforma de empleos remotos cuya operación se basa en el análisis de variables, inteligencia artificial y el uso de la tecnología para que las empresas y los candidatos eligan las oportunidades más satisfactorias para su perfil teniendo como principio un proceso de selección transparente, rápido y garantizando las mejores condiciones. Dentro de Torre, hago parte de los procesos de selección realizando entrevistas y filtros, así como gestionando las oportunidades laborales de las empresas.
- Recruiting Advisor public Remote experienceTorre.aiAug 2021 - Sep 2021 (2 months)Torre es una plataforma de empleos remotos cuya operación se basa en el análisis de variables, inteligencia artificial y el uso de la tecnología para que las empresas y los candidatos eligan las oportunidades más satisfactorias para su perfil teniendo como principio un proceso de selección transparente, rápido y garantizando las mejores condiciones. Dentro de Torre, hago parte de los procesos de selección realizando entrevistas y filtros, así como gestionando las oportunidades laborales de las empresas.
- ACommunications Manager public Remote experienceAxxión 10Jul 2021Axxión 10 is a high-impact coaching company focused on human development through mentorship that promotes action. Among its main services are the Success Mindset Club, 1-on-1 Coaching, Group Coaching, and action teams. As the Communications Manager, I built the brand's digital presence on Facebook, Instagram, LinkedIn, and YouTube, establishing brand guidelines. I revised the wording and style of the company's e-book, as well as the texts on the website. Additionally, I provided guidance on optimizing personal profiles on LinkedIn. I coordinated the publication strategy according to the established content calendar.
- Back Office Comercial y Presencia Digital verified_user Verified experienceOrion Infiniti SASMay 2018 - Aug 2021 (3 years 4 months)Orion Infiniti is a B2B technological startup that develops industrial solutions based on the Internet of Things concept, with business lines such as energy efficiency, cold chain, audience analysis, and monitoring of other resources. My main achievements were: Creation of corporate identity for business lines based on brand and different communication elements. • Creation of commercial documents for internal and external use of the company. • Implementation of improvements on the website in terms of writing, copywriting, and design. • Strengthening digital presence through the creation of creative assets and LinkedIn management. • Logistics, development, and participation in the most representative trade fair in the food industry, Expo LaB
Education
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- Especialización en Comunicación Estratégica public Remote experienceUniversidad Sergio ArboledaAug 2021 - Sep 2022 (1 year 2 months)
- SSmart Sales ProcessSmart Tap GroupMar 2021
- PortuguésIBRACONov 2020 - Dec 2021 (1 year 2 months)Upper Intermediate Level CELPE-Bras 2022
- VParticipación en Ventures Accelerator by Google for Startups 2020Ventures CorporationSep 2020
- Competencias Digitales para ProfesionalesGoogle ActívateAug 2020
- Brand Storytelling: crea una marca con historiaCrehanaAug 2020
- Instagram Strategy for Business Growth with Dot LungDomestikaJul 2020
- Persuasive SellingLinkedInApr 2020
- Working RemotelyLinkedInMar 2020
- UInglésUniversidad Pedagógica Nacional. Centro de LenguasJan 2017 - Jan 2018 (1 year 1 month)400 hours of English (intensive mood).
- Comunicadora social y periodistaUniversidad Sergio ArboledaJan 2015 - Jan 2019 (4 years 1 month)- Calificación tesis bajo título "Inbound Marketing en el sector de las Pymes colombianas. Caso de la empresa Orion Infiniti S.A.S." >> 4.6
Publications
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- hhttps://arte.uniandes.edu.co/sitios/enunabrirycerrardeojos/proyecto/oraculo-otros-mundos/Jan 2019 - Jun 2019 (6 months)Proofreader for this thesis.