Luis Octavio

A

Brand Lead

Actinver (Banking & Investments)

Jan 2025 - Current (1 year 7 months)

Designed and governed brand systems at scale, aligning strategy, product, and communication across business units. Achieved 47% aided awareness, +3pt increase in Top of Mind, and +15% higher engagement from creative-led campaigns post-rebrand. Built and mentored a multidisciplinary creative team; led 360° campaigns (web, CRM/email, social, OOH, events). Implemented design-production workflows with Airtable, Slack, and AI-assisted tools to improve delivery efficiency.

D

Head of Design

DINN (Actinver's Fintech)

Oct 2018 - Dec 2024 (6 years 3 months)

Progressed from Product & Visual Designer → Brand Lead → Head of Design. Founded and scaled DINN's design vision, establishing the brand identity and early app experiences. Scaled platform from 0 → 200K clients within the first two years through cohesive UX and brand storytelling. Directed a 2023 rebrand driving +25% increase in recurring product usage and stronger customer retention. Built and led a multidisciplinary creative team (UX, motion, illustration, content). Pioneered AI-driven creative workflows, enhancing ideation, prototyping, and campaign performance.

S

Product Designer

Sngular (IT Services)

Mar 2018 - Oct 2018 (8 months)

Designed and prototyped web and mobile experiences for BBVA and Actinver, improving usability and engagement. Produced motion specifications and microinteraction storyboards, increasing task completion by 15-20%. Contributed to early design system foundations emphasizing accessibility (WCAG standards).

N

Brand & Product Designer

NURE (IT Services)

Jan 2017 - Apr 2018 (1 year 4 months)

Founded and led design direction for NURE's brand identity and product ecosystem. Partnered with 5–7 early-stage startups across fintech, education, and services, creating scalable design systems. Designed end-to-end digital platforms, from branding to interactive prototypes. Conducted usability testing and validation, improving conversion flows and user retention.

M

Founder & Product Designer

Musement

Jan 2016 - Dec 2016 (1 year)

Founded and led the design of a project-tracking platform, reaching 500+ users in its first month.

UI/UX Designer

Ment

Jan 2015 - Dec 2017 (3 years)

Designed responsive UIs and prototypes for multi-industry clients, building early foundations in product design and storytelling.

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