Luis Miguel Porte Petit Morales

Z

CCO / Interim CEO

ZIFF

Dec 2021 - Current (3 years 7 months)

I drove a 110% sales growth between 2022 and 2023, demonstrating my ability to accelerate performance and substantially expand the customer base during critical phases of business growth. I have led the startup to position us for the potential acquisition of our main competitor (Arrenda). This is the result of a meticulous market strategy, product innovation, and a deep understanding of our customers' ne. I cemented the commercial strategy with digital inbound in combination with. outbound marketing, defined the main value propositions, key messages, contact tools, funnels, KPIs, website redesign, social media launch, sales pitch, buyer persona definition, and ERP.

G

Business Intelligence Manager

Gentera Compartamos Banco.

Jun 2018 - Nov 2020 (2 years 6 months)

Design, lobbying, launch, and training of commercial strategies aimed at specific competitors to contribute to market share growth, integrating information from three sub-directorates: Customer Knowledge, Market, and Competitors. Increase of 40% in average disbursement amounts, higher retention and increment in subsequent amounts, and lower delinquency than the national average in groups originated with focused tactical commercial strate. Constant and direct collaboration with the sales team and in the field, before, during, and after the launch to ensure the correct implementation of region and competitor-specific tactical campaigns.

3

Commercial and Marketing Consultant

360inin

Nov 2017 - Jun 2018 (8 months)

Reengineering of the commercial area, acquisitions, HR, training, and commercial follow-up of real estate advisors. Increase of 80% in gross sales in real estate developments, rental and sale contracts of second-use properties through leadership and monitoring of thesales force by implementing corresponding KPI's. Cost reduction of 25% with purchasing and supplier strategies by developin gcommercial conditions beneficial for both parties.

C

Commercial and Operational Manager - PM

Centro Internacional del Mejoramiento de Maíz y Trigo (CIMMYT) - SAGARPA

Jan 2016 - Dec 2016 (1 year)

Maintain commercial and public relations between our donors (SAGARPA, Bill & Melinda Gates Foundation, Carlos Slim Foundation) and CIMMYT to attract greater investments and strategic alliances with the aim of addressing food crises around the world with an annual budget of 22 million USD. Increased adoption area of the MasAgro program by 28%, impacting 1,236,372.50 hectares, increased yield in the participating plots of the program by 94% compared to the regional average, and increased net income of the program's producers by 126% compared to the regional average. Reduction of operational costs by 18%.

I

Commercial and Operational Manager - PM

Instituto Nacional de Cancerología

Mar 2015 - Dec 2015 (10 months)

Design, execute, and control the commercial, financial, operational, and human resources strategies successfully in the special project 2015. Launch of Public Relations and Marketing for health programs, increasing patient acquisition by 172%. Negotiation with major oncology laboratories to receive bonuses for purchased stock. For every 10 pieces, we receive 4 extra. Improved patient care process times by 25%. Reduction of waste by 50%.

Commercial & Business Unit Manager

Morera Grosso

Apr 2013 - Dec 2014 (1 year 9 months)

Reengineering and launch of a new business model, standardizing commercial, operational, and human resources processes to establish replicable Business Units across the country with high-performance commercial teams. Implementation of new processes and workflows adapted to the proper functioning of the Comprehensive Sales Process. Reduction in shortages and waste by 30%. Reduction of times by 15%. Inventory reduction from 3 million to 300 thousand pesos. Training of the team in consultative sales. Interpretation, adaptation, and implementation of a completely new commercial recruitment system, adjustment of profiles. Improvement of the income-to-expenditure ratio from 1:1 to 4:1.

Z

Technical and Commercial Reinsurance Coordinator

Zurich Financial Services

Jan 2011 - Jan 2013 (2 years 1 month)

P

Purchasing and Operations Coordinator

Paima 3G

Aug 2009 - Sep 2010 (1 year 2 months)

Luis Miguel Porte Petit Morales

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Luis Miguel Porte Petit Morales