Luis Felipe Rodríguez
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Luis Felipe Rodríguez

Luis Felipe Rodríguez

About

Detail

Sr. Marketing Data Analyst | Marketing Specialist - SEO/PPC/Email/CRMs
Venezuela

Contact Luis regarding: 

work
Full-time jobs
Starting at USD2K/month
Flexible work
Starting at USD20/hour

Timeline

work
Job
school
Education

Résumé

Jobs verified_user 0% verified
  • Masterclass
    Senior Data Specialist
    Masterclass
    Apr 2023 - Current (2 years 3 months)
    Responsibilities: ● Own prioritization in landing digital media performance data across ad serving platforms. ● Provide strong decision support and robust recommendations to business owners based on data-driven analysis, conducting high-profile analysis and delivering data narratives across business groups. ● Measure the value of our media investments through attribution of media exposure to prospective customer online and offline actions. ● Develop and lead positive, constructive collaborations with one or more cross functional teams. ● Define the methodology and rigor of the group's analysis and clarity and polish of our output. ● Own end-to-end data analysis experience -- gather business requirements, formulate and test hypotheses,
  • A
    SEO & PPC Manager - Data Manager
    AMZingPPC
    Sep 2021 - Apr 2023 (1 year 8 months)
  • Security Solution Ve
    Marketing and Data Chief
    Security Solution Ve
    Sep 2020 - Sep 2021 (1 year 1 month)
    Responsibilities & Achievements: ● I lead a digital marketing team, including design, web development, advertising investment, strategy, and data analysis. ● I developed a fully integrated system that retrieves data from customers into databases and shows it in a comprehensive way, so stakeholders could make better decisions. ● I created a multi-platform advertisement strategy (Fads, Gads) oriented to sales, which helped the company grow from $50k/month to $80k/month, spending around $10k/month (USD Dollars) ● I lead the development team to create the company's e-commerce website oriented to conversions. ● I lead the design team to develop a brand concept that communicates the company's goal and niche. It helps to build an active, and
  • V
    Marketing and Data Chief public Remote experience
    Virtually Present
    Jun 2020 - Sep 2020 (4 months)
    SEO ● Led an SEO team formed by 10 people ● Create SEO strategies for each business considering the industry data, and competitors' strategies. ● Competitors research (Benchmarking). ● Feature Snippets implementation. ● Data analysis using Google and SEO most used tools like GA4, GTM, GSC, Semrush, and more. ● Enhance Technical SEO websites’ features, following Google's recommendations. ● Develop Local SEO strategies. ● Create Off-page SEO strategies - using different channels and white hat methods to increase authority and traffic. ● Build the Content SEO plan to consistently generate high-value content that answers specific users' questions. SEM & Paid Media ● Led the PPC team formed by 5 people ● Set up conversion tracki
  • L
    Business Intelligence and SEO/SEM Lead
    Ludo Playful Agency
    Dec 2019 - Jun 2020 (7 months)
  • Wikot
    Business Intelligence and SEO/SEM Lead
    Wikot
    Dec 2019 - Jun 2020 (7 months)
  • Z
    Business Intelligence Specialist - Marketing Data Analyst public Remote experience
    ZTGroup
    Sep 2019 - Nov 2021 (2 years 3 months)
    Responsibilities: ● ETL Processes (extract, transform, and load data). ● Reporting. (I create data visualizations to help stakeholders make better decisions.) ● Data Integrations (API, Local Storage, etc.) ● KPIs development, tailored to each business.
  • L
    BI and SEO/SEM Manager
    Ludo Playful Agency
    May 2019 - Dec 2019 (8 months)
    SEO Team: Responsible for developing and executing SEO strategies, including keyword research, competitor analysis, technical SEO, local SEO, content creation, and link building. PPC Team: Manages paid advertising campaigns, including campaign setup, optimization, budget management, and client communication. Data Specialist: Collects, analyzes, and interprets data to inform SEO and PPC strategies, create performance reports, and optimize campaigns for maximum ROI. Overall, the teams work together to improve website visibility, drive traffic, and generate leads for clients.
  • Wikot
    BI and SEO/SEM Manager
    Wikot
    May 2019 - Dec 2019 (8 months)
    SEO Team: Responsible for developing and executing SEO strategies, including keyword research, competitor analysis, technical SEO, local SEO, content creation, and link building. PPC Team: Manages paid advertising campaigns, including campaign setup, optimization, budget management, and client communication. Data Specialist: Collects, analyzes, and interprets data to inform SEO and PPC strategies, create performance reports, and optimize campaigns for maximum ROI. Overall, the teams work together to improve website visibility, drive traffic, and generate leads for clients.
  • V
    Data Analyst
    Venezuelan Parlament
    Jan 2017 - Jan 2019 (2 years 1 month)
Education verified_user 0% verified
  • Universidad Central de Venezuela
    Master in Business Intelligence and Big Data - Data processing for business development
    Universidad Central de Venezuela
    Jan 2019 - Jan 2020 (1 year 1 month)
  • Bloxie School
    User Experience Marketing Certification
    Bloxie School
    Jan 2018
  • Universidad Central de Venezuela
    Economics
    Universidad Central de Venezuela
    Jan 2012 - Jan 2019 (7 years 1 month)