Luisa Fernanda Tirado León

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Data and analytics supervisor

Grupo Bimbo Colombia

Abr 2022 - Actual (3 años 3 meses)

Lead analysis and data processes related to profitability, finances, forecasting models,
data preparation, cleaning and visualization. construction of algorithms and analytical
models such as: demand analysis and forecasting, optimization of delivery routes, Customer segmentation, price optimization, Data-driven product personalization to
meet individual customer preferences and improve consumer satisfaction, Social net
work analysis and customer feedback, Development of recommendation models for
improve online customer experience and increase cross-selling and customer retention,
Competitor Analysis. Likewise, collaboration with other teams, such as marketing, sales, operations and product development, t

Data Specialist

ASESOFTWARE SAS

Abr 2021 - Abr 2022 (1 año 1 mes)

SIGAIG ERNST AND YOUNG SAS Quality management and data loading, creation
of data migration script in SIGOB and SINERGIA schema, information extraction
through Data Flow, creation of a dashboard in PowerBI for the visualization of migrated
information. Colpatria project, development for the sending notifications to the client in order to
improve the client's experience with the bank's products, data extraction and cleaning
processes, construction of logic for the development in SAS

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Data Analyst (CPS)

Secretaría Distrital de Gobierno - Dirección de Derechos Humanos

Ene 2021 - Ago 2021 (8 meses)

Database structure, compilation of information from the Participatory Budgeting
program, construction of a dashboard, statistics and metrics, support to all areas of the lead department and Local Development Funds in terms of data analysis, management
and modeling.

3

Business Services analist Junior Expert

3Metas Branch Colombia S.A.S

Feb 2020 - Ago 2021 (1 año 7 meses)

Senior CIP analyst, consumer chain team leader, database structure, construction of financial metrics and statistics, implementation of reimbursement plans and market
ing development funds, business analysis, provisioning projections, forecasting and marketing incentives. commissions. Data visualization on PowerBi and Tableau
dashboards
– Bogota, Colombia
Æ (+57) 3044317550

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Marketing analyst

FTCIA GROUP S.A.S.

Dic 2019 - Feb 2020 (3 meses)

Analysis and interpretation of data for managerial decision making in companies
Comercial Agraria S.A.S. and Lubriretenes y rodamientos S.A.S. as well as everything
related to commercial management in the marketing area

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Marketing and Sales Analyst

FERROALUMINIOS S.A.S.

Ago 2019 - Dic 2019 (5 meses)

Analysis and interpretation of data, business research, reports for management decision making, build of rebates and commercial support, planning and monitoring of distribu tion line, budget design and execution, sales projection, sales monitoring, quantitative
and qualitative analysis, and others inherent to the position

Commercial analyst

Primadera SAS

Ene 2019 - Ago 2019 (8 meses)

Analysis and interpretation of data, creation of diferent reports such as: discount,
sales monitoring report, import records report, credit notes monitoring report, purchase
price. Data cleaning and storage, ETL process, data visualization on PowerBi and
Tableau dashboards.

Luisa Fernanda Tirado León

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