E-commerce Growth & Conversion Optimization Strategist - Fractional Growth / CRO Consultant premium
I help e-commerce brands increase revenue through structured experimentation, UX optimization and data-driven decision making.
With +7 years of experience leading digital transformation and omnichannel strategies, I’ve worked across platforms such as VTEX, WooCommerce, Shopify and Salesforce Commerce Cloud, managing cross-functional teams (UX, development, marketing and analytics).
My expertise includes:
• CRO & A/B Testing frameworks
• Funnel optimization (PLP, PDP, Checkout)
• GA4 analytics & performance insights
• Experimentation roadmaps
• Digital operations & marketplace strategy
I specialize in turning insights into measurable growth, aligning stakeholders and delivering strategic impact — not just running tests.
Available for strategic consulting, short-term optimization projects and growth advisory roles.