lucrecia castellanos

E-commerce Growth & Conversion Optimization Strategist - Fractional Growth / CRO Consultant premium I help e-commerce brands increase revenue through structured experimentation, UX optimization and data-driven decision making. With +7 years of experience leading digital transformation and omnichannel strategies, I’ve worked across platforms such as VTEX, WooCommerce, Shopify and Salesforce Commerce Cloud, managing cross-functional teams (UX, development, marketing and analytics). My expertise includes: • CRO & A/B Testing frameworks • Funnel optimization (PLP, PDP, Checkout) • GA4 analytics & performance insights • Experimentation roadmaps • Digital operations & marketplace strategy I specialize in turning insights into measurable growth, aligning stakeholders and delivering strategic impact — not just running tests. Available for strategic consulting, short-term optimization projects and growth advisory roles.