I am a data-driven digital marketing professional with nearly 5 years of experience specializing in lead generation and growth strategies for high-ticket service businesses and digital products. I have successfully managed over BRL 1 million in paid media budgets across Meta Ads and Google Ads, generating more than BRL 6 million in revenue, primarily in online courses and the U.S. home services niche.
As Head of Growth for a digital product company, I led acquisition strategies and cross-functional teams, scaling revenue from BRL 80K to nearly BRL 1 million annually through optimized launch, webinar, and funnel strategies. I leverage CRO, automation, and data integration across platforms to reduce CAC, increase retention, and maximize customer lifetime value while preserving healthy profit margins.
In home services, I managed campaigns for over 10 companies simultaneously, achieving a 17x ROAS and maintaining lead qualification rates above 80%. In the solar energy sector specifically, I scaled Google Ads campaigns to a 16x ROAS with a BRL 60 cost per lead, consistently generating high-quality proposals in a high-ticket market.
If you’re looking for someone to optimize your sales funnels, scale your paid media efforts, or drive business growth, feel free to reach out:
Email: lucas.gsrd@gmail.com
WhatsApp: +55 (19) 99496-5857
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