Lucas Roca

PROFILE Senior Sales and Marketing Director with more than two decades of experience in leading companies in the IT, Telecommunications and Systems Consulting industries. My main focus has been helping and advising companies in LATAM to optimize their operations and provide exceptional digital experiences to their customers, thus driving business growth. My career has focused on creating and executing innovative technology strategies for my clients that generated measurable results. I have demonstrated a strong strategic vision and have led teams to high performance, fostering a culture of excellence in every company I have worked for. What truly sets me apart is my ability to build and maintain strong relationships with clients. I believe in the importance of effective interpersonal communication and creating long-term partnerships based on trust and commitment. Always enthusiastic to take on new challenges and contribute my experience to a market-leading organization.