Luisa Fernanda Osorio Urrego

Social Media Strategist

Power Digital Marketing

Aug 2024 - Sep 2025 (1 year 2 months)

Organic Strategist in the Social Department. Responsibilities: - Designed and executed multi-platform social media strategies aligned with client goals and target audiences. - Created and optimized content calendars, copy, and creative assets informed by analytics, trends, and cultural insights. - Oversaw multiple client accounts independently, ensuring deadlines, quality, and strategic alignment. - Maintained strong client communication, providing updates, results, and strategic recommendations. Additional: - Actively contributed to the social trends committee, keeping the department informed of platform updates, algorithm changes, and emerging best practices. - Collaborated with clients across diverse industries, including fashion, bea

Digital Marketing Consultant

Atrevia

May 2024 - Dec 2024 (8 months)

Responsibilities: - Created and managed content calendars for clients in the hydropower and flower export industries. - Produced, published, and optimized content while engaging with online communities. - Collaborated with the paid media and web development teams to align campaigns and improve performance. - Conducted trend analysis to enhance organic strategies and prepared performance reports for clients. - Covered industry events, ensuring timely and impactful digital content delivery. Achievements: - Strengthened brand visibility and community engagement through trend-driven organic content. - Enhanced client digital presence through website optimization and consistent content management. - Successfully executed large-scale campaigns t

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Account Manager

Platr

Mar 2024 - Dec 2024 (10 months)

Responsibilities: - Managed accounts for restaurant clients, creating and publishing social media content. - Executed email and SMS campaigns to boost retention and sales. - Maintained direct client relationships and provided performance insights. Achievements: - Improved client visibility and reputation through Google Business and review management. - Increased customer engagement and loyalty with targeted campaigns. - Strengthened restaurants’ digital presence by integrating social, web, and local marketing strategies.

Communication Specialist

BRM S.A

Oct 2023 - Mar 2024 (6 months)

Social Media Manager for the Inter-American Development Bank. Responsibilities: - Monitored and published content across multiple banking sectors on both English and Spanish digital channels. - Ensured accuracy and consistency through detailed stylistic proofreading. - Coordinated directly with sector leaders for results reporting and collaborated with the Head of General Communications. Achievements: - Sustained a strong engagement rate for three consecutive weeks.

Social Media Manager

Bluecell Comunicación

Sep 2023 - Oct 2023 (2 months)

Responsible for leading and managing the team of Social Media Community Managers for Universal Music. Responsibilities: - Led and supervised the Community Manager team, ensuring alignment with the overall social media strategy. - Oversaw the creation and approval of strategic content, while monitoring metrics and performance. - Built and maintained strong client relationships, providing clear and consistent results reporting. - Managed event coverage for festivals, concerts, award shows, and special artist activations across digital platforms. - Strengthened online communities by building connections with fan clubs in the Andean region. Achievements: - Successfully managed high-profile social media crises, including those directly involvi

Social Media Manager and Strategist

Freelancer

Feb 2023 - Current (3 years 6 months)

Services Offered: - Social media strategy development tailored to brand objectives and target audiences. - Content creation and calendar management (copy, visuals, reels, and trend-driven formats). - Community management, including audience interaction and engagement. - Social media analytics and performance reporting. - Paid and organic campaign alignment to boost reach and conversions. - Trend analysis and social listening to strengthen brand relevance. - Platform management across Instagram, TikTok, Facebook, LinkedIn, X, Pinterest, and Reddit.

Community Manager - TikTok Creative Lead

Bluecell Comunicación

Feb 2023 - Oct 2023 (9 months)

Management of Universal Music's social networks for the Andean region and CAM and TikTok Creator Lead. Responsibilities: - Managed audience experience and engagement, including direct interaction with fandom communities. - Researched trends and created innovative content tailored for TikTok. - Developed content grids and copywriting for multi-platform strategies. - Provided event coverage and compiled audiovisual and photographic material for digital channels. Achievements: - Expanded digital communities across six different channels. - Boosted engagement rate and interactions by up to 60%. - Produced organic TikTok content reaching up to 500K views.

Business Developer Representative

NFI

Nov 2022 - Feb 2023 (4 months)

Business developer in the logistics industry. US-based. Job Duties: - Identifying business opportunities by B2B negotiation through cold-calling, emailing, and strategic connections on LinkedIn. Achievements: - Building a database of decision-making clients (VP Level). - Proficient usage of CMRs such as Salesforce and HubSpot.

Sales Partner and Tech Coach

Asurion

May 2022 - Oct 2022 (6 months)

Sales associate and Technology expert. Responsibilities: - Conducted B2C sales via phone, ensuring strong client communication and service. - Executed and followed up on strategic sales plans to meet business objectives. - Provided real-time technical guidance to both tech-savvy and elderly customers. Achievements: - Consistently met and exceeded sales objectives for four consecutive months, maintaining a high sales adherence rate. - Earned positive customer feedback by delivering an excellent client experience.

Content Moderator

Teleperformance Colombia

Jul 2021 - Apr 2022 (10 months)

Content moderator for corporate clients in the Andean region and Brazil. Job Duties: - Trilingual audit (English, Portuguese, and Spanish) focused on compliance with WhatsApp Business usage policies. Achievements: - Time optimization reaching the review of up to 1K cases per day. Additional: - Goal-setting, decision-making under pressure, and cultural awareness.

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Digital Ecosystem Manager

Hoyos Luque S.A.S.,

Jul 2021 - Dec 2021 (6 months)

Digital ecosystem manager in the real estate sector. Responsibilities: - Managed the digital ecosystem focused on real estate sales. - Implemented strategic paid advertising campaigns and monitored their performance. - Designed graphic materials for both digital and traditional media. - Developed press releases and managed relationships with external suppliers. - Organized and planned launch events in coordination with commercial teams. Achievements: - Increased leads by 43% through daily acquisition and retention strategies, including email marketing. - Optimized communication channels for commercial advisors, improving client outreach and efficiency.

Community Manager - Intern

Publicis Groupe

Jan 2021 - Jul 2021 (7 months)

- Weekly and monthly reports based on data analysis. - Benchmarking and identification of insights through social listening. - SEO development with direct supervision of the data department. - Social media management and implementation of paid ads. - Brief analysis and strategy development for the food industry, the education industry, and one of the Big Four accounting firms.

Customer Relationship Representative

Teleperformance Colombia

Mar 2020 - Jan 2021 (11 months)

Responsibilities: - Contact point for Shopify and the end customer (Tech support for websites). - Troubleshooting and guided assistance via email to corporate customers. Additional: - Learning agility, assertive communication, and writing skills.

Document Auditor - Fraud Department

Teleperformance Colombia

Dec 2019 - Mar 2020 (4 months)

Responsibilitis: - Proactive review of documentation. Translation from various languages, such as Italian, French, and Portuguese, to English. - Agility in the classification, collation, and approval of documentation for profiles in digital payment platforms. Focused on fraud prevention. Additional: - Critical thinking and attention to detail.

Video Editor

My Createam

Aug 2019 - Dec 2019 (5 months)

Responsibilities: - Post-production of audiovisual material. Files for digital platforms, including the selection of raw clips. - Content management for social networks of high-reach profiles between 85K and 260K followers.

Customer Care Representative

Concentrix

Feb 2018 - Sep 2018 (8 months)

Responsibilities: - Problem-solving and customer retention (Loyalty department). - B2C sales to end customers over the phone. Achievements: - Meeting sales goals for 4 consecutive months. Responsibilities: - Problem-solving and customer retention (Loyalty department). - B2C sales to end customers over the phone. Achievements: - Meeting sales goals for 4 consecutive months.

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