Lizeth Dayana Guio Roncancio

Lizeth Dayana Guio Roncancio  new_releases

About

Detail

Digital Marketing Specialist
Colombia
Contact Lizeth regarding: 
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Full-time jobs
Starting at CAD27/hour ~USD19.4/hour

Timeline

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Job
school
Education

Résumé

Jobs verified_user 0% verified
  • IPG MEDIABRANDS
    Associate Addressable Activation SR Hub Latam – Johnson & Johnson
    IPG MEDIABRANDS
    May 2023 - Aug 2023 (4 months)
    Implemented and optimized programmatic campaigns using DV360, Teads, and Adsmovil for the LATAM hub. Delivered weekly reports and insights for regional stakeholders to guide marketing strategies. Managed workflow coordination through Asana to ensure on-time and accurate campaign delivery. Managed campaigns with six-figure monthly budgets, improving ROI and campaign performance.
  • IPG MEDIABRANDS
    Associate Addressable Activation
    IPG MEDIABRANDS
    Jun 2021 - May 2023 (2 years)
    Executed and optimized campaigns on DV360, Teads, Adsmovil, Sonata, and MediaMath for clients including Sony Pictures, Grupo Aval, ProColombia, and Beat. Managed high-budget campaigns, optimizing ROI and achieving 15–20% improvement in performance metrics (CTR, CPA). Developed dashboards and KPI reports to track campaign effectiveness and guide data-driven decisions. Managed LinkedIn and email marketing campaigns for financial clients, improving engagement rates. Collaborated with managers and data teams to align strategies and achieve client goals.
  • Consorcio Nacional de Medios
    Digital trafficker
    Consorcio Nacional de Medios
    May 2020 - Jun 2021 (1 year 2 months)
    Launched and monitored programmatic and social campaigns on Meta Ads, LinkedIn, and Google Ads. Managed campaigns with high budgets, optimizing ROI, improving click-through rates, and reducing CPA. Produced detailed reports tracking campaign KPIs for client presentations. Coordinated campaign approvals and delivery through Trello, improving team collaboration and efficiency.
  • Consorcio Nacional de Medios
    Asistant Planner
    Consorcio Nacional de Medios
    Jul 2019 - May 2020 (11 months)
    Supported media planning through audience research and investment reports using IWKS, TGI, and ECAR. Conducted data analysis to identify key media insights and optimize planning strategies.
Education verified_user 0% verified
  • Universidad Central CO
    Publicidad
    Universidad Central CO
    Jul 2016 - Sep 2020 (4 years 3 months)