Linda Natalia Veira Portilla

Linda Natalia Veira Portilla

About

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Nariño, Colombia
Contact Linda regarding: 
work
Full-time jobs
Starting at USD500/month
Flexible work
Starting at USD5/hour
groups
Networking

Timeline

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school
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Project

Résumé

Jobs verified_user 0% verified
  • P
    Marketing Intern
    Polyuprotec S.A.
    Jul 2025 - Jan 2026 (7 months)
    As a Marketing Intern, I designed and implemented a unified monthly digital performance report that integrated GA4, Meta Business Suite, LinkedIn Analytics, and lead tracking into a structured decision-making framework. I transformed technical performance data into clear business insights to support commercial and marketing strategy, contributing to a 44% increase in Facebook reach, a 94% increase in Instagram interactions, and a remarkable 605% growth in LinkedIn organic clicks through content performance optimization. Additionally, I increased the website lead conversion rate from 2.84% to 3.44% (+21%), strengthening the visibility between digital engagement and sales opportunities. I supported content creation for LinkedIn and digital ch
  • D
    Marketing & Cost Control Analyst
    Distribuidora de Panes JD
    Mar 2024 - Mar 2025 (1 year 1 month)
    As a Marketing & Cost Control Analyst, I developed structured KPI dashboards in Microsoft Power BI to support data-driven decision-making, ensuring that our strategies were aligned with performance metrics. I conducted comprehensive pricing and cost analysis, which contributed to a 4% increase in gross margin, while also supporting internal reporting processes and facilitating cross-functional communication. Although my title focused on marketing and cost control, the role required a deep dive into performance analysis and strategic support that directly informed marketing and demand decisions. I leveraged my skills in marketing analytics and performance reporting to evaluate sales performance trends and enhance our overall marketing planni
  • Freelancer
    Freelance Marketing Consultant
    Freelancer
    May 2023 - Feb 2024 (10 months)
    As a Freelance Marketing Consultant, I developed comprehensive digital marketing strategies and structured content calendars that significantly increased engagement by 20% and conversion rates by 10% through meticulous performance monitoring and optimization. I designed sales-support content materials and coordinated client communication to ensure alignment with marketing objectives. Additionally, I leveraged Microsoft 365 tools, utilizing Excel for performance tracking and data organization, PowerPoint for impactful client presentations and campaign proposals, and Outlook for structured communication. These tools were instrumental in supporting reporting, content planning, and facilitating strategic discussions with clients, enhancing over
Education verified_user 0% verified
  • A
    Artificial Intelligence Applied to Marketing
    Nov 2025
    University of Palermo
  • S
    Digital Marketing
    Servicio Nacional de sprendizaje SENA
    Oct 2025
  • Coursera
    SEO with WordPress
    Coursera
    Oct 2025
    Coursera Project Network
  • Coursera
    Build a Full Website with WordPress
    Coursera
    Oct 2025
    Coursera
  • DataCamp
    Excel Data Preparation and Data Analysis & Visualization
    DataCamp
    May 2025
  • Coursera
    Marketing Analytics
    Coursera
    Mar 2025
    University of Virginia
  • Universidad de Nariño
    Bachelor's Degree in: Marketing
    Universidad de Nariño
    Mar 2021 - Apr 2026 (5 years 2 months)
    En curso (Expected April 2026)
Projects (professional or personal) verified_user 0% verified
  • Universidad de Nariño
    Research Fellow – Marketing & Consumer Behavior
    Universidad de Nariño
    Mar 2023 - Nov 2025 (2 years 9 months)
    As a Research Fellow in Marketing & Consumer Behavior, I led a comprehensive three-year structured research project titled “Pasto in the Digital Era: The Role of City Marketing and the Effect of Mobile Word of Mouth (MWOM) on Visit Intention.” This involved conducting in-depth analyses of the impact of Mobile Word of Mouth (MWOM) on audience perception and behavioral intention, utilizing various research methodologies such as literature reviews, conceptual framework development, and structured data interpretation. I successfully transformed theoretical marketing models into clear, evidence-based insights that are directly applicable to digital strategy and brand positioning. Additionally, I strengthened my ability to connect digital engagem