Liliana Guerrero

Senior Content Manager

Graphite

Oct 2022 - Current (2 years 7 months)

● Developed and implemented SEO strategies for 6 clients, resulting in an average 700% increase in organic traffic for their blogs ● Conducted thorough keyword research, competitor analysis, and website audits to identify opportunities and develop actionable recommendations for improving organic search rankings and visibility. ● Led client management efforts, including regular communication, strategic guidance, and performance reporting, to build strong and long-lasting relationships. ● Provided strategic leadership and guidance to a team of three content professionals, fostering a collaborative and high-performing environment. ● Monitored and analyzed website traffic, rankings, and other key SEO metrics, providing insights and recommendati

Content Manager

Graphite

Apr 2022 - Oct 2022 (7 months)

● Owned the research and development for over 400 Content Briefs and over 300 topic ideas for article production. ● Conducted keyword research and analysis to identify target keywords and optimize website content for improved search engine visibility. ● Supported in the creation of content strategies and in the monitoring of performance

Senior Professional in alliances and sponsorships for cultural platforms

Cámara de comercio de Bogotá

Sep 2021 - Apr 2022 (8 months)

i● Developed and managed grant applications and partnership proposals for the organization's cultural platforms, raising over $200 million COP in funding and securing new partnerships with major institutions. ● Ensured compliance with all funding commitments and maintained strong relationships with donors and partners. ● Negotiated terms and conditions for partnerships, ensuring that they aligned with the organization's mission and goals. ● Identified and assessed potential new partners and funding opportunities, providing insights and recommendations to the planning team.

F

Media Intern

Fitz & Co

Jan 2020 - May 2020 (5 months)

● Researched media outlets and journalists to pitch stories in favor of various art and culture clients (Art Basel, Storm King Art Center, Almine Rech London, CalArts, Gagosian Gallery) ● Tracked press coverage and developed media clippings to support multiple client accounts. ● Compiled final media reports of top articles and press quotes to be delivered to the client’s executive team ● Aided team members in drafting pitches to key media targets

O

Marketing and social media advisor

OBRAJE CAFÉ ESPECIAL

Aug 2019 - Current (5 years 9 months)

• Design and construction of the brand's webpage (cafeobraje.com) • Advised on the brand's digital presence (Content and Social) • Developed content for the website's blog • Administered and fulfilled online purchases

Alternative Contents Marketing Assistant

Cine Colombia S.A

Feb 2018 - Aug 2019 (1 year 7 months)

● Developed the Publicity and Advertising for 54 titles, including the Met HD series, National Theatre Live, Bolshoi Ballet among others; managed a 200,000 USD budget for the area’s marketing campaigns ● Obtained sponsorships from the Italian and Spanish embassies, as well as multinationals to promote their country’s cultural events ● Coordinated the marketing presence in major festivals including the International Book Fair of Bogota (575,000 visitors), Cartagena Film Festival (100,000 attendants), Hay Festival (145 guest speakers), and Bogota’s Art Fair (350 artists)

Alternative Analyst

Cine Colombia S.A

Feb 2017 - Feb 2018 (1 year 1 month)

● Negotiated terms and participation with 13 international distributors (including Pathé Live, By Experience, and Park Circus) and served as a liaison between Cine Colombia’s legal department and their legal departments ● Implemented monitoring and control tools, to ensure compliance with the budget agreed in the P&L and P&A ● Developed the P&L reports for the 54 titles screened during 2017 ● Developed weekly sales reports and monitored the marketing expenses within a budget of over 200,000 USD ● Forecasted the area’s Budget for 2018 with 60 titles and a total of 1.11 M USD and admissions of 120,500 patrons

Research Assistant to professor Maria Alejandra Velez

Universidad de los Andes

Aug 2016 - Feb 2017 (7 months)

● Assisted the editorial committee of the book “Management for Sustainable Development”; served as a liaison between the editorial committee and the authors of the 19 different chapters; organized meetings to evaluate the book’s contents; overviewed the compliance with set deadlines ● Researched policy-making regarding environmental and natural-resource topics; analyzed papers on deforestation, use of hydric sources, and mining in the Colombian Pacific; studied the impact of social capital in post-conflict communities ● Aided in an economic field experiment regarding farmers’ decisions on land use; project aimed at understanding the effects of alternative institutions to promote cooperative behavior for the preservation of natural resources

L

Marketing intern for skincare and hair care products

Loreal

Jan 2016 - Jul 2016 (7 months)

• Developed promotional material to support launches and advertising campaigns for the introduction of two new products in the Colombian market • Developed point of sale marketing materials for one haircare brand (Elvive, which holds 8.4% of Market Share) and four skincare brands (together represent 4.3% of the market) • Coordinated a focus group before the introduction of a new shampoo in the Colombian market • Oversaw the billing and expenses control for the skincare and hair care divisions • Developed weekly sales reports

Liliana Guerrero

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Liliana's behavioral traits
Liliana's likely patterns of behavior, thought, values, and emotion. Based on the HEXACO model, OCP instrument, and Torre’s own research.