Digital Marketing expert with over 7 years of experience ranging from working operational marketing activities to creating innovative and strategic ideas for Paid channels (Social, Search and Display) Certified by Google in SEM optimization and management.
Advance expertise in Analytics tools such as Google Analytics, Data Studio,
SQL (intermediate through Metabase). Good knowledge in Technical and Strategic SEO to create Content that increase traffic organically and very good expertise in Inbound Marketing with over 4 years expertise operating: eDM, RRSS, Video and CRM Strategies.
Gathering operational experience and a clear analytic mindset has helped me to lead a team of marketing experts for over 4 years, a passion for learning and growth has helped me to achieve goals as reduction in CPA, increase organic traffic and the best Display CTR to mention some improvements under some e-commerce KPI’s.
For the last 10 years I have been part of strategic commercial teams in several companies in México, Spain and Canada, these challenges have helped me to demonstrate experience leading through influence and persue to successfully drive change, recently on Digital Marketing Field with significant results improving cost per acquisition through better conversion rates with a self-starter attitude, someone who readily identify opportunities, formulate practical solutions, and bring data to support recommendations.
My interest is always on achieving goals, I passionately perform at a top level, with commitment and enthusiasm, through new projects and challenges with dedication that would assist in achieving an organization’s common goal, while keeping in mind, the values and principles that define me as person (Respect, Perseverance, Strength and Responsibility).
