Leila Goldberg

Senior Manager, Demand Generation

Avalara

Jul 2020 - Current (6 years 2 months)

• Lead Mid-Market Demand Generation strategy, scaling top-of-funnel demand by 150% over fve years. • Successfully advocated for an additional $15 million in marketing budget, facilitating the launch of fve new campaigns that yielded a 25% YoY enhancement in overall pipeline creation. • Built and established Afliate Marketing channel; within 90 days it contributed 13% of companywide paid media trafc. • Directed AI-focused initiatives that automated marketing content development and streamlined processes, reducing campaign production time by 50%. • Orchestrated multi-channel marketing programs that created 5000+ qualifed leads per month, elevating pipeline health for the sales team. • Facilitated workshops for 5 cross-functional teams t

Head of Marketing

PowerReviews

May 2019 - Jul 2020 (1 year 3 months)

• Oversaw lead-generation programs that drove 75 additional qualifed sales meetings, elevating meeting volume by 1.5×. • Accelerated sales close rate by 30% within six months by refning lead qualifcation processes and implementing targeted ABM campaigns. • Directed and coached an 8-member cross-functional team to launch 4+ solution releases per year, accelerating time-to-market by 25%. • Directed a strategic brand messaging overhaul and site redesign, producing 150 qualifed marketing leads per month post-launch.

E

Director, North American Marketing

Episerver (Optimizely)

Apr 2017 - May 2019 (2 years 2 months)

• Spearheaded North America pipeline development, boosting cloud bookings by 90% year-over-year. • Designed and executed demand gen strategy to boost regional pipeline by 60% year-over-year. • Launched an ABM initiative that leveraged intent data and SDR collaboration, achieving a 15% growth in pipeline velocity and generating 5M in new business opportunities over the frst six months. • Supervised $4M marketing budget and a team of 9. • Partnered with product, sales, and leadership to deliver growth strategies that supported Episerver's $1.16B acquisition.

Director, Commerce Marketing

PFSWeb

Aug 2015 - Jun 2016 (11 months)

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VP, Marketing & Alliances

CrossView (acquired by PFSweb)

Dec 2006 - Aug 2015 (8 years 9 months)

• Delivered $100M+ in validated pipeline through integrated marketing campaigns. • Spearheaded joint go-to-market plans with IBM and SAP, generating 80% of new logo pipeline. • Increased annual revenue by $20M through events and customer summits. • Managed $2M+ budgets and led teams across marketing, alliances, and digital.

eCommerce Project Manager

Carhartt

Jul 2003 - Dec 2006 (3 years 6 months)

• Implemented B2B and B2C eCommerce platforms, enabling $400M in new orders.

Project Manager

MSX International

Jan 1995 - Jul 2003 (8 years 7 months)

• Directed X web implementations and managed Y B2B applications for Ford Fleet accounts, resulting in a 50% increase in user engagement and a 20% reduction in support tickets over a 6-month period.

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