Lorena Besana Senior Visual Designer

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Art Director & Senior Visual Designer

WIROOS LLC

Jun 2025 - Current (1 year 1 month)

As an Art Director & Senior Visual Designer, I was responsible for leading the visual aspects of projects from concept to completion. My role involved developing and implementing design strategies, guiding creative teams, and ensuring a cohesive brand identity across all platforms. I leveraged my expertise in UX design, UX/UI, branding, digital illustration, art direction, visual design, design systems, UI design, prototyping, user experience research, concept development, vector illustration, Google Slides, Keynote, visual communication, remote collaboration, storytelling, strategic communication, typography, and color theory to deliver impactful and engaging visual experiences. Furthermore, I integrated Artificial Intelligence (AI) tools

Brand Strategist & Art Director - Digital Product

Mitico

Mar 2024 - May 2025 (1 year 3 months)

- Defined the brand and communication strategy for a first-of-its-kind Web3 and UGC-powered sports streaming platform, crafting a compelling narrative for investors, stakeholders, and audiences. - Developed the visual and content framework for live events featuring UFC athletes, determining key elements displayed during broadcasts and designing on-screen graphics and in-platform assets for a seamless experience. - Developed branding guidelines for all touchpoints, ensuring consistency across digital products, corporate communication, social media, and live events. - Collaborated with the Lead Product Designer to develop a scalable UI framework and design system for brand and UX consistency. - Created investor materials, pitch decks, and ani

Graphic Designer

IQVIA

Feb 2021 - May 2022 (1 year 4 months)

As a Graphic Designer, I managed a team of five illustrators and designers to develop a nine-course e-learning visual system for over 66,000 users, producing more than 210 assets while ensuring creative consistency and high-quality execution under tight deadlines. I designed content for training videos and virtual meetings by collaborating with subject matter experts to develop engaging scripts, storyboard concepts, and visual assets, ensuring quality production. My collaboration with top pharmaceutical companies like AstraZeneca, Janssen, and Pfizer involved designing risk charts, trial eligibility decks, and recruitment materials for groundbreaking clinical research. Additionally, I developed a scalable pattern library of over 100 cultura

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Senior Graphic Designer

Luminias

Aug 2013 - Dec 2016 (3 years 5 months)

Designed engaging infographic play cards tailored for children, encompassing illustrations, packaging, and promotional materials, to enrich educational experiences and promote creativity. Spearheaded the development of the company website, ensuring user-friendly interface and navigation, by collaborating with teams, defining project requirements, and implementing design principles and functionalities. Executed the creation of captivating banners and advertisements to enhance brand visibility and atract target audiences, leveraging strategic messaging and compelling visuals to drive engagement and conversion. Conducted research to curate content for 200 cards & illustrations, ensuring accuracy and relevance across 12 diverse collections c

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Senior Designer

Self- Employed

Mar 2009 - Current (17 years 4 months)

Leadership and comprehensive development of creative projects from concept to execution. Creation of digital and print elements for various formats, maintaining a deep understanding of design systems, principles, and best practices. Advise clients on design standards, trends, and value propositions to enhance products. Collaboration with brands such as Fujifilm, Writspark, Oopsvegan, Giro54 UX Design Studio, and Luminias. Services offered: Creative Direction, Art Direction, Branding, Digital Illustration, Character Design, UX, Web and Prototyping, Social Media.

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Web & Graphic Designer

Cresta Design Studio

Feb 2007 - Feb 2009 (2 years 1 month)

Developed branding for products and created interactive & print promotional materials by conceptualizing visual identities and designing assets such as logos, packaging, brochures, pop materials, and advertisements

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Junior Graphic Designer

DV Arts Design Studio

Feb 2006 - Jan 2007 (1 year)

Designed printed products & verified layouts by collaborating with print vendors, ensuring adherence to design specifications and quality, and conducting reviews of prototypes, ensuring products that meet client expectations.

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Graphic Designer

Mormaii sunglasses U.S

Feb 2004 - Dec 2005 (1 year 11 months)

Designed content for marketing campaigns and banners. Maintained the website and performed e-commerce and SEO tasks. Developed animations for advertising campaigns.

Lorena Besana

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