Laura Sthefania Diaz Gutierrez Professional in International Business - Proyect

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Strategic Project Lead – Business Transformation & Marketing

Global Authecithy

Dec 2021 - Aug 2025 (3 years 9 months)

Led business transformation projects integrating digital marketing, operations, and automation for small-to-mid-sized companies. Designed roadmaps and execution plans for digitalization, from funnel implementation to CRM adoption. Acted as the main point of contact for clients, balancing marketing execution with long-term business consulting. Conducted market analysis and competitor benchmarking to guide product positioning. Coordinated with external vendors, consultants, and partners to ensure smooth delivery of complex projects. Delivered progress presentations to stakeholders, highlighting risks, opportunities, and solutions. Additionally, utilized customer service skills by conducting client meetings to identify needs, supervising and a

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Marketing Head – Digital Growth Campaigns

Roiting

Sep 2019 - May 2020 (9 months)

- Directed the overall digital marketing strategy for multiple client accounts, aligning campaigns with business goals and market positioning. - Managed a team of media buyers, content creators, and data analysts, ensuring cross-functional collaboration and timely execution. - Designed and monitored multi-channel campaigns across Meta Ads, Google Ads, LinkedIn, and organic platforms. - Established KPIs for brand awareness, lead generation, and sales, using dashboards to measure progress. - Oversaw budget allocation and performance tracking, ensuring efficient use of resources. - Reported directly to stakeholders, providing insights and recommendations for continuous growth. Additionally, engaged in customer service by participating in

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Market Research & International Business Analyst

Que parche

Feb 2019 - Nov 2021 (2 years 10 months)

Conducted detailed market research and competitor analysis for companies expanding into Latin America and Central America. Prepared feasibility studies and go-to-market strategies tailored to each country. Evaluated consumer behavior, pricing trends, and cultural factors affecting product launches. Provided strategic recommendations for international expansion and partnerships. Created reports for executive decision-making and investor presentations. Additionally, engaged in customer service by maintaining client relationships to effectively communicate their needs to the team, ensuring that our strategies were aligned with client expectations and market demands.

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Consultant Digital Marketing Strategy

Meaning

May 2018 - Sep 2023 (5 years 5 months)

- Developed comprehensive 360-degree marketing strategies tailored to client needs. - Managed campaigns across Google AdWords, Facebook, and LinkedIn, ensuring optimal performance and reach. - Executed traditional and multichannel marketing campaigns to enhance brand visibility and engagement. - Booked and coordinated appointments, meetings, and events to facilitate effective communication and collaboration. - Oversaw administrative tasks, including scheduling appointments, managing emails, and utilizing CRM systems for streamlined operations. - Engaged in customer service by fostering client relationships to effectively implement marketing strategies across all areas, including sales and client engagement, ensuring a cohesive app

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Digital marketing analyst

Inseap

Mar 2018 - Jul 2022 (4 years 5 months)

Design, organization and execution of digital marketing strategies for new leads. Research, creation and execution of digital strategy. Study and analysis of digital markets of competitors in different niches. Content creation and management of social networks

E-commerce & Funnel Strategist

Permoda

Feb 2018 - Sep 2020 (2 years 8 months)

Designed and optimized sales funnels on Kajabi, WordPress, and ClickFunnels, ensuring seamless user experiences and conversions. Implemented upsell and downsell strategies, increasing customer lifetime value. Integrated payment systems, CRM, and automated email sequences to create a cohesive funnel journey. Coordinated with copywriters, designers, and ad managers to align messaging and creative assets. Conducted A/B testing on landing pages, emails, and checkout processes to maximize performance

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Digital Marketing Consultant

Contenidos El Rey

Apr 2017 - Jun 2019 (2 years 3 months)

Created, launched, and optimized advertising campaigns on Meta Ads, Google Ads, and LinkedIn Ads. Defined target audiences, buyer personas, and customer journeys to increase ROI. Managed ad budgets ranging from $1,000 to $30,000/month, ensuring profitability. Provided clients with regular reports on campaign performance and improvement recommendations. Implemented retargeting campaigns to recover lost leads and boost conversions. Additionally, while providing consulting services for digital strategy, I effectively managed the team within the company, ensuring that tasks were followed up for each individual, which enhanced overall project execution and accountability.

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Project Manager - Client Accounts

Media Base

Jul 2016 - Nov 2024 (8 years 5 months)

Project Management: Planned, executed, and supervised digital marketing campaigns for clients across various industries (wellness, education, e-commerce, and professional services). Team Coordination: Led multidisciplinary teams (designers, copywriters, media buyers, and developers) ensuring on-time delivery and within budget. I was responsible for receiving client needs and requirements based on strategies, subsequently assigning tasks to the design team, SEM team, email team, and IT team to ensure alignment with client expectations. Funnel Strategy & Automation: Designed complete conversion funnels in Kajabi, ClickFunnels, WordPress, and ActiveCampaign, integrating email automation, CRM, and remarketing. Paid Campaigns Management: Ove

Laura Sthefania Diaz Gutierrez

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