Laura María Castañeda Ibagón
About
Detail
Marketing manager
Bogotá, Bogota, Colombia
Contact Laura regarding:
groups
Networking
Résumé
Jobs
verified_user
17% verified
- EMarketing Manager verified_user Verified experienceECS FinJan 2021 - Current (5 years 5 months)- Marketing manager, in charge of the implementation, planning, execution, acquisition of leads, and development of the company's marketing plans for the communication of products, services, and the sale of products and services for Latam and Global - I created the marketing department in the company and its strategy to continue supporting the sales team.
- BBusiness Account ManagerJan 2020 - Dec 2020 (1 year)- I was in charge of advising and accompanying corporate and banking clients' different bank connection and treasury station requirements in South America, mainly Colombia, Chile, Guatemala, and Peru. - My most significant achievement was to close two large projects in Latam as a consultative sales. I stood out for implementing marketing strategies in business plans to generate and manage corporate accounts.
- CIndependentContractor ColombiaSep 2016 - Feb 2020 (3 years 6 months)- As an independent, I gained a lot of experience supporting different brands and companies and improving my skills, especially in PR of the other brands as their ambassador. - I was the Host of events and corporate congresses. I supported the organization, protocol, and implementation of corporate events and brand launches, of different enterprises and global brands. I always stood out for my communication skills
- VAccount ManagerValiente S.A.SJul 2015 - Jul 2016 (1 year 1 month)- In VALIENTE, I was the account executive in charge of the agency-client relationship, supporting the marketing strategy of the different accounts I managed: VIRGIN MOBILE, PEUGEOT, KOKORIKO (a local brand). - I implemented and developed tools to improve processes in the advertising sector, Brief - Debrief, contact reports, customer tracking, and marketing analysis (Benchmark). I was also in charge of monitoring and reviewing pieces and sketches or require - I made the presentations of the campaigns to the client and their planning, and I was in charge of the coordination of delivery times of the creative team. I stood out for the constant search for new communication strategies.
- SBusiness ExecutiveSkalar ArquitecturaDec 2014 - Jun 2015 (7 months)
- SBusiness ExecutiveSkalar ArquitecturaJan 2014 - Dec 2014 (1 year)- As a business account executive, I was in charge of the three business models and each strategy development for attracting, retaining, and monitoring customers for the assigned line of business, Accompaniment in projects - Accompaniment in projects, supervision of compliance in the processes of the commercial portfolio, sales reports, and preparation of budgets.
Education
verified_user
0% verified
- PGerencia de MercadeoPolitécnico GrancolombinoApr 2023 - May 2024 (1 year 2 months)
OKR Certified Professional OKRCPBy CertiProf / IT ServiceApr 2021 - Mar 2022 (1 year)- DDiseño IndustrialAug 2009 - Oct 2014 (5 years 3 months)
- Bachillerato AcadémicoMaximiliano Kolbe SchoolMar 2005 - Oct 2008 (3 years 8 months)