Laura Denisse Mayorga Gómez
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Head of Marketing
Nuevo León, Mexico
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Full-time jobs
Starting at
MXN840K/year ~USD43.3K/year
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Jobs
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- SSales and Marketing AdvisorSelf OwnedJul 2024 - Current (11 months)Create and execute marketing strategies for B2B SaaS companies to drive revenue growth. • Develop GTM strategies, hire agencies/freelancers, and build partner alliances for successful brand launches. • Manage paid & organic channel strategies, enhancing visibility and customer acquisition. Create a scale up plan from companies who are invoicing less than 10M annually.
Head of MarketingBind ERPMar 2022 - May 2024 (2 years 3 months)• Create, manage and execute revenue strategy, budget and marketing mix for direct and indirect channels about Branding and Lead Generation (inside sales, resellers, accountants, partnerships, etc.) • Coordinate new releases and product launch communication • Strategic marketing channels to increase market penetration at lower operational costs -Partnerships, comarketing, • Optimize Team operational efficiency based on OKRs + KPIS (LTV/CAC, CAC, ROI, Cost per MQL, Cost per Deal, Performance %, Closing %, etc.) • Coordinate and align strategy and SLAs with Revenue team (Inside Sales, CEO, Accountants, Resellers)- TLATAM Sales and Marketing DirectorTeletrac NavmanMar 2020 - Feb 2022 (2 years)• Develop an overall marketing plan, campaigns and measuring ROI of Ads and organic efforts. • Work with Operations to launch software platform. Highest engagement and lead gen across all regions from this launch. (PR, Ads, Content Creation) • Coordinate Forecast, Funnel and product knowledge to increase revenue w/ Hunters, Growth & Enteprise Team. • Create Share of Wallet and Business cases based on SPIN to add NBO, upsell and cross sell strategy. • Strategic alliances to expand market solutions and increase pipeline across LATAM. Marketing Manager. 4 yr 2 mo • Annual Budget and Channel strategy for Lead Gen/ Brand Awareness Campaigns. • Coordinating with regional marketing agency monthly content plan and lead gen budget and campaign
- TMarketing ManagerTeletrac Navman MéxicoMar 2016 - Mar 2020 (4 years 1 month)Managed demand generation, channel efficiency, and brand positioning strategies, aligning with company OKRs. • Led internal marketing team, BDRs, and external agencies in monthly campaign execution (content, events, PR, SEO, SEM). • Developed customer retention and churn reduction strategies, successfully reducing churn from 3% to 2.6%. • Created and optimized the first regional marketing budget and executed first paid campaigns, driving a 4M launch budget.
- Bilingual Executive, Team leadership projectsArvato Digital ServicesApr 2015 - Sep 2018 (3 years 6 months)
- TMarketing supervisorTeletrac Navman MéxicoMar 2014 - Mar 2016 (2 years 1 month)Established and led the telemarketing team, overseeing recruitment, training, and sales enablement. • Developed standardized processes, metrics, and automation tools for telemarketing and BDR operations. • Organized internal events, brand activations, and sales enablement workshops to boost team performance. Recognized as Employee of the Year (2013) across Mexico, Taipei, and Taiwan for outstanding contributions to company revenue processes and community building. • Founded the BDR department, growing from 2 telemarketers to 7 specialized BDRs reporting directly to leadership.
- TSenior telemarketing specialistTeletrac Navman MéxicoMar 2012 - Mar 2014 (2 years 1 month)Spearheaded telemarketing strategies for lead qualification and prospecting, directly impacting sales pipeline growth. • Conducted sales training, workshops, and process optimization to improve objection handling and conversion rates.
Education
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- MBA,ESDEN Business SchoolApr 2022 - May 2023 (1 year 2 months)
- HBX CoRe in Financial Accounting, Economics for Managers, Business Analytics,Harvard Business School OnlineApr 2017 - Sep 2017 (6 months)
- Psychology Degree Graduated with HonorsUniversidad RegiomontanaMay 2006 - Jan 2011 (4 years 9 months)
Awards
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- TEmpleada del añoTeletrac Navman | MéxicoJan 2015 - Dec 2015 (1 year)