Laura Burton-Bloom

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Contract Senior Content Manager

Cubeler Business Hub

May 2022 - Nov 2023 (1 year 7 months)

• Directed editorial management for an AI-integrated fintech startup, developing a year-long editorial calendar and authoring over 30 in-depth articles on finance and digital transformation. • Advised leadership on digital content strategy, leveraging extensive user, competitor, and brand research to develop email, UX, media, social, and messaging to deeply improve brand integrity, industry leadership, and organic acquisition. • Streamlined content operations using tools like Confluence and Airtable, and built a network of freelance writers to support rapid production demands.

Contract Creative Copywriter

Cineplex

Jan 2022 - May 2022 (5 months)

• Managed multiple copydecks and brand guidelines to orchestrate multi-channel marketing campaigns, significantly boosting ticket sales, brand awareness, B2B audiovisual subscriptions, and VIP experience uptake for three different properties: RecRoom, Playdium, and Cineplex.

Contract Senior Creative Copywriter

Aldo Shoes

Feb 2021 - Dec 2021 (11 months)

• Crafted creative campaign narratives for paid and social channels, contributing to a successful Disney partnership that achieved record sales. • Managed multiple copy decks for organic and paid campaigns, crafting seasonal, product, and corporate narratives for an impactful global brand presence.

Senior Digital Copywriter

Valtech

Jul 2019 - Dec 2019 (6 months)

• Led content strategy for a portfolio of clients, communicating precise messaging hierarchies through extensive web, event, social, and long-form copywriting to meet diverse business needs. • Increased Pratt & Whitney's HR recruitment rate by over 15% in a quarter; improved Joseph Ribkoff's visibility, brand reach, and affiliate sales through data driven content advising. • Crafted UX storytelling for various brands to improve landing page design and functionality, resulting in improvements to acquisition and conversion ratios by up to 100%. • Acted as content expert within a team of digital strategists, graphic designers, and developers. • Improved departmental production time through the creation of organized production pipelines, m

Contract SEO Copywriter

Reitmans Canada

Jun 2019 - Aug 2019 (3 months)

• Executed a comprehensive SEO strategy, conducting extensive keyword research and competitor analysis to optimize all web content on Reitmans.com to significantly boost discoverability and sales.

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Senior Copywriter

Seedbox Technologies

Mar 2017 - Jun 2019 (2 years 4 months)

• Innovated content creation for a video streaming, web hosting, and e-commerce platform, adding one million active members within a year through brand performance and organic user engagement. • Collaborated interdepartmentally to execute cross-channel brand campaigns through digital copywriting and marketing strategy. • Managed 8 issues of the MV Mag to over 1 million downloads. Conceived of and deployed the #WeAreMany campaign, a viral brand awareness initiative which won the XBiz Industry Award for Best Marketing campaign, went viral on social media (achieving upwards of 100,000 Youtube views, nearly 10,000 retweets, and countless community responses), raised $10,000 for charity, and led to a branded full-length documentary.

Freelance Writer

Selfemployed

Jan 2014 - Current (11 years 5 months)

• Established a successful freelance writing career, earning six-figure revenues by serving prestigious clients including Indeed.ca, Reader's Digest, The Globe and Mail, and Walmart. • Authored content on a wide range of topics such as Artificial Intelligence (AI), fashion, HR, automation, sustainability, aerospace, and fintech, showcasing versatility and thought leadership.

Laura Burton-Bloom

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Laura's behavioral traits
Laura's likely patterns of behavior, thought, values, and emotion. Based on the HEXACO model, OCP instrument, and Torre’s own research.