Laura Alejandra Rayo García

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Coordinador de marketing

Applying Consulting

Jan 2023 - Current (3 years 4 months)

Manejo de redes sociales oficiales de la compañía (LinkedIn, Facebook, Instagram y Youtube) • Creación y planificación de contenidos para página web y redes • Organización y apoyo de eventos presenciales y virtuales • Manejo del sitio web oficial • Relacionamiento con medios • Responsable del proyecto de reestructuración y rediseño del sitio web. • Email marketing • Manejo de plataformas como: Hubspot, programas de edición, APN central de AWS • Bench marking • Compilación y apoyo con casos de éxito

Universitary Intern

Bancamia

Jun 2022 - Dec 2022 (7 months)

• Updating and sending of the daily news bulletin, in addition to the weekly agenda of external events. • Use of design tools such as: Adobe Suite (Illustrator, Audition, Photoshop and Premier), and Canva. • Support in events. • Creation and design of visual pieces (mailing, banner, billboards, etc) • Recording and editing of audio pieces. • Support with the management and updating of the contents of the web page and internal web "intramia". • Free press support. • Compilation of material and content writing for internal magazine and customer stories. • Systematization of image use authorizations and internal processes related to communications. • Benchmarking. • Support with administrative tasks of the Communication and Corporat

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Staff FILBO 2022

Cultural Foundation Asia Iberoamérica

Apr 2022 - May 2022 (2 months)

Apoyo con montaje y desmontaje del stand del “Instituto King Sejong” en el pabellón Corea de la Feria Internacional del Libro. • Creación y desarrollo de actividades lúdicas para la enseñanza básica del coreano y la cultura coreana. • Apoyo en coordinación de eventos dentro de la feria. • Brindar información sobre el “Instituto King Sejong” y el idioma coreano a interesados.

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Tutor of english as a Foreign Language

Central University University

Feb 2022 - Jun 2022 (5 months)

• Creation, design and implementation of teaching material for activities inside and outside the classroom. • Creation, design and development of personalized study sessions in English. • Support and tutoring within the classroom. • Design of support material for the teaching of English at the Central University.

Volunteer

KOCO Supporters

Sep 2021 - Feb 2022 (6 months)

• Creation and design of content for social networks. • Management of social networks such as Instagram and Facebook. • Support in events and educational sessions on culture and international relations between Korea and Colombia.

Laura Alejandra Rayo García

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