Laura Sofia Romero Cortes Senior Project Manager - Commercial | Business

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Business Development Consultant

CRARQ Arquitectura Diseño y construcción

Sep 2024

Led the development of the company's commercial strategy, establishing sales and marketing processes to support business growth. Designed and implemented lead generation workflows, CRM processes, and performance tracking systems. Introduced AI-powered tools and business automations to improve operational efficiency, monitor key sales metrics, and optimize decision-making. Collaborated with leadership to define commercial objectives, strengthen the company's market positioning, and build a scalable sales infrastructure. Leveraged over 5 years of experience in appointment scheduling to optimize commercial outreach for the US market.

Senior Associate, Project Manager

Dialectica

Jan 2024 - Current (2 years 10 months)

As a Senior Associate, Project Manager, I focused on developing deeper client interactions to foster strong relationships and enhance client satisfaction, overseeing a portfolio of four key accounts. I mentored new Associates, energizing and upskilling colleagues to reach peak performance, thereby contributing to a collaborative team environment. Acting as the primary contact for clients, I ensured their needs were met promptly and effectively. My role had a significant commercial impact, serving as a key contributor to the team's financial results. Additionally, I utilized my skills in cold calling to engage with professionals, successfully persuading them to participate in consulting opportunities, which further strengthened our client ba

Associate - Consulting Sales

Dialectica

Jan 2023 - Current (3 years 10 months)

As an Associate in Consulting Sales, I conducted professional expert research, with a strong emphasis on identifying the best industry experts across various sectors, functions, and geographies. I collaborated with the world’s leading investment and corporate strategy clients, assisting them in making informed decisions that effectively reduce risk while saving valuable time and money for both Dialectica and its clients. Dialectica is a fast-growing expert search company with a vision to innovate the way business professionals share knowledge globally and gain access to primary research. Additionally, I utilized my skills in managing sheets as part of my daily responsibilities, ensuring accurate data organization and analysis to support our

Sales Development Representative

Torre.ai

May 2022 - Jan 2023 (9 months)

- As a Sales Development Representative, I supported the scaling-up process of Torre products with companies in Latam and NA, demonstrating the value of our offerings through various channels including phone calls, emails, LinkedIn, HubSpot, Apollo, and other social media platforms. I conducted thorough research on target companies and prepared executive summaries to equip the Business Development Manager with insights that enhanced their effectiveness during calls. Additionally, I collaborated closely with the marketing team, leveraging my understanding of performance marketing to align our sales strategies with broader marketing initiatives, thereby fostering a cohesive approach to business development and customer engagement. My role als

Channel Data Specialist HP North America

HP

May 2020 - May 2022 (2 years 1 month)

As a Channel Data Specialist at HP North America, I was responsible for performing operations support activities for sales and partners in the process of data collection, data quality control, financial claims, and partner compensation. I worked directly with B2B partners as the main bridge between HP and T2 resellers, providing guidance and consulting on the Amplify program. Additionally, my experience in property evaluation, gained through years of working in my family’s construction business, has honed my analytical skills and attention to detail, which are essential in ensuring data accuracy and quality control in all operational processes. I supported the sales team in expanding to new resellers in the U.S. market, utilizing cold calli

Opetations Intern

Grupo Alsea

Jan 2020 - Jul 2020 (7 months)

As an Operations Intern, I supported and documented the monitoring of operational indicators for the operations area across various brands. I conducted studies on time and movement within the national production plant to enhance efficiency and led a continuous improvement analysis project for PF Changs Colombia, driving operational excellence. Additionally, I managed B2B sales, overseeing five accounts in the United States with more than ten offices, which provided valuable insights into operational needs and customer expectations. My experience in managing the cash register in restaurants, though seemingly unrelated, has provided me with a granular understanding of transactional workflows and customer-facing operational demands, which are

Laura Sofia Romero Cortes

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Laura Sofia Romero Cortes